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Category: Business

Here Are the Essential Tools Every Entrepreneur Ne...

Boost your business in the upcoming year with these valuable tools.

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Musk guarantees lenders of $13bn, dismisses concer...

By Kingsley Odii Banks who provided a $13 billion loan for Elon Musk’s leveraged buyout of Twitter, now known as X, are facing pot...

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Product launches defying 2023’s economic challenge...

By Ibidunni Banjoko Despite the challenges posed by inflation in 2023, Nigerian entrepreneurs remained resilient and focused on ex...

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Hegarty champions creativity as ‘Green Fuel’ to tr...

By Zion Rufus  The landscape of advertising is facing a profound shift as the climate crisis looms larger, urging industry leaders...

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Meet MARKETING EDGE Q4 2023 Virtual Summit Panelis...

Damola Richard Salvador is the CEO and Lead Strategist at Digisplash, a content-led, integrated marketing and award-winning advert...

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Zion Rufus emerges as Brand Journalist of the Year...

In a celebration of excellence and creativity in brand journalism, Zion Rufus, a multifaceted professional and accomplished brand ...

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BidsCube teams up with Pixalate to combat ad fraud...

The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. The post BidsCube...

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Campaign management software: What can it do for y...

Streamlining the management of campaigns saves time and increases agility, but you're unlikely to find one solution that fits all ...

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How to create a re-engagement strategy that doesn’...

Here's what email marketers should and shouldn't do to manage inactive subscribers and rebuild engagement. The post How to create ...

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6 marketing books to read in 2024

Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight ...

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How to create case studies that sway B2B decision-...

Here's how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact...

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AI for the Holidays: 2023 Agency Holiday Cards Lea...

Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to hum...

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Brave Commerce Podcast: Unleashing Petco’s Tail of...

On this episode of Brave Commerce, Darren MacDonald, chief customer officer at Petco, joins hosts Rachel Tipograph and Sarah Hofst...

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How CMOs and Executives Plan to See Overlooked Aud...

Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their n...

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Movers+Shakers Founders on How to Cultivate Cultur...

When it comes to keeping up with the latest trends and staying culturally relevant, some brands struggle. While some always seem b...

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Here’s What’s Missing From Netflix’s Data Dump, Ac...

Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watch...

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The Ledger hack could have been much worse. But it...

Standards that are commonplace in other industries, such as banking, could have easily prevented a major infrastructure compromise...

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The Biden-Musk feud takes another twist as the Whi...

Biden wants 50% of all new U.S. vehicle sales to be electric by 2030, but he's got a problem: the dominance of the man he doesn't ...

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American Express Business Gold Card: Benefits and ...

The Amex Business Gold packs a punch in earnings, but make sure you don’t get knocked out by the annual fee.

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‘They know how to game this system’: The maker of ...

The parent company advertised “discreet” shipping methods, including not mentioning e-cigarettes “anywhere on the package” but ins...

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Wall Street is close to all-time highs as the S&P ...

The S&P 500 was 0.4% higher in midday trading, just 0.8% shy of its record set nearly two years ago, while the Dow was up 182 poin...

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U.N extends Nigeria’s maritime border by 20 Nautic...

UN through the CLCS has extended Nigeria’s seaward continental boundaries by 20 Nautical miles from 200 to 220 Nautical miles. The...

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Coffee exporters may ditch Africa as EU deforestat...

Coffee importers to the European Union are reducing purchases from small farmers in Africa and other regions. The post Coffee expo...

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Threat of attacks: Maersk diverts ships around Afr...

AP Møller-Maersk says vessels sailing through Red Sea will be rerouted around Africa via Cape of Good Hope due to attacks by Yemen...

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Infinity Mortgage, Caverton leas gainers chart as ...

The NGX continued its steady bullish run as the All-Share Index appreciated by 0.09% to close at 72,470.1 points The post Infinity...

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Online fraud: INTERPOL seizes $300 million, arrest...

The INTERPOL on Tuesday announced the conclusion of a transcontinental police operation against online financial crime with almost...

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The Real Story Behind The Founding of GOKADA Busin...

In what could have seemed stranged to many, thinking the fast thriving motorcycle business in Lagos – GOKADA, was an idea of a Nig...

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How To Make N500k From Concert Business in Nigeria...

Wisdom, the holy book says, is the principal thing and in all thy getting, get understanding. Someone else also said; everybody lo...

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Scaling Up Your Business Now Made Easy with Diamon...

It is no more news that 66% of small businesses in Nigeria fizzle out before their 10th year according to Small Business Associati...

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MIND-BLOWING TRUTHS ABOUT MONEY MOST PEOPLE DON’T ...

Mind-blowing Truths About Money Most People Don’t Want to Accept. 

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“Global demand for crude oil in Q4/2023 slips to 1...

Global crude oil demand for the fourth quarter of 2023, will slip to 101.7 million barrels per day. The post “Global demand for cr...

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Jumia Boss wants Youths to go into Agro-biz

The Managing Director of Jumia Food, Guy Futi, wants Nigerian youths to go into agro-entrepreneurship. He said agriculture is the ...

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FCMB Empowers More SME Customers in Season 2 of “R...

On Tuesday, May 21, 2019 First City Monument Bank (FCMB) rewarded another set of its Small and Medium Scale Enterprises (SMEs) cus...

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8 Ways To Sell to People Without Forcing Them

1) Discover a NEED For you to make sales  you must be sure that people need the product you intend to SELL. It could be physical/d...

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This July, Over 5,000 African Entrepreneurs Will b...

The Tony Elumelu Foundation (TEF), Africa’s foremost champion of entrepreneurship, will host its 5th Annual Forum — the largest an...

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Unlock Lifetime Access to a Library of 1,000+ E-le...

Regularly $600, you can get StackSkills Unlimited courses for a great deal this holiday season.

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5 Tech Tools To Make You the Envy of Coworkers and...

From a self-correcting selfie camera to an cooler that doesn't need ice.

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Don't "Shake Off" These 5 Business, Brand and Lega...

Whether you're a fan of her music or not, Taylor Swift's success is undeniable. Here are five business lessons learned from Taylor...

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Give or Get MS Office This Holiday Season for Just...

Get a lifetime license, on sale now through December 25.

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5 Ways Numbers-Phobic Entrepreneurs Can Handle Sma...

Entrepreneurship involves numbers. It’s as simple as that. However, the way each entrepreneur interacts with numbers, especially w...

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Meet MARKETING EDGE Q4 2023 Summit Panelist – Dola...

Dolapo Kuye Otegbayi, a dynamic Commercial Director with over two decades of experience, specializes in creating innovative commer...

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MARKETING EDGE Publication to unveil IMC Trends th...

By Zion Rufus MARKETING EDGE, Nigeria’s leading marketing and advertising magazine, has concluded plans to host its culminating ev...

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EWL 2023 Panel addresses ‘Reimagining the African ...

By Zion Rufus  During the second day of the week-long Entertainment Week Lagos initiative, industry professionals gathered for an ...

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‘Don’t Be Left Out:’ How the WNBA Is Building a Do...

This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its h...

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How Amazon Released a 15-Foot Jack Reacher on Thur...

If anything, Amazon's latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on P...

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Navigating Challenges, Embracing AI and Shaping th...

In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen ...

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After viral video shows Cybertruck struggling on h...

The agency offered to partner with Tesla on off-road education and said "this really happened" to a Cybertruck at Stanislaus Natio...

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Thanks to 'Barbie' topping the 2023 box office, Ma...

“Barbie” turbocharged sales of dolls, accessories, and Dreamhouses even as the toy industry suffered—and toymakers noticed.

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U.S. military shoots down 14 drones in Red Sea—lau...

Major shippers announced on Saturday that they won’t send their vessels through the Red Sea for now in the face of rising threats....

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Jeff Bezos, Elon Musk say human population not nea...

“I think in a lot of these endeavors we're very like-minded,” Bezos said of himself and Musk regarding getting humans into space....

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Elon Musk calls diversity, equity, inclusion 'mora...

Tesla recently stated, “From day one during onboarding, employees are exposed to our Diversity, Equity and Inclusion (DEI) princip...

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Lagos to demolish more illegal structures across t...

The Lagos State Government has disclosed as long as real estate developers fail to comply with the laid-down physical planning sta...

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NGX approves Notore Chemical Industries Plc’s free...

The Nigerian Exchange Limited (NGX) has approved Notore Chemical Industries Plc’s free float compliance extension request for two ...

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LASG approves N35,000 December award, 50% bonus fo...

Lagos State Governor Babajide Sanwo-Olu has granted a wage award of N35,000 to public servants in the state for December.  The pos...

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Lagos to pass N2.246 trillion 2024 budget before J...

Mr. Mudashiru Obasa, affirms his dedication to ensuring the swift approval of the N2.246 trillion 2024 budget for Renewed Hope. Th...

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2024 Budget: ASUU advocates N50 billion student gr...

ASUU has called on FG to transform the 50 billion naira  allocated in the 2024 budget for the student loan scheme into grants.  Th...

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Transporters go brutal as Christmas nears

…No respite for travellers as neither air nor road is cheap Since December 1, the jingle bell has been ringing read more Transport...

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Economy: Traumatised Nigerians look beyond govt fo...

Nigerians are going through a traumatic period. Many years of expecting good governance from their elected leaders have not yielde...

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Misery on the way to East

…As check-points compound travellers’ woes It is Christmas, just a few days away. Expectedly, Nigeria and Nigerians will be joinin...

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Ensuring food safety during the festive season

The significant issue of the proper handling of sundry food items towards their safety during the festive season of Christmas read...

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BusinessDay 17 Dec 2023

read more BusinessDay 17 Dec 2023

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Bank of America® Unlimited Cash Rewards review: un...

The Bank of America® Unlimited Cash Rewards credit card is best for Bank of America Preferred Rewards members who can earn extra r...

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itel launches itel P55T smartphone with android 14...

itel, a global leader in affordable and high-quality consumer electronics, is thrilled to introduce the groundbreaking itel P55T s...

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Nigeria, others spend $443.5bn to service debt in ...

Nigeria, alongside other developing countries spent $443.5 billion to service public debt amid surge in interest rate, according t...

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How to Measure the Success of Your Corporate Event...

Here's a compact guide to help you evaluate the impact of your corporate events.

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The Long Game vs. The Short Game — How Small Busin...

Success isn't just about the number of sales or the size of our businesses. It's about the relationships we build.

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Costco’s earnings: Bulk buy blitz or bubble burst?...

Exploring Costco's financial surprises, competitive edge, and challenges in a changing retail landscape.

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How HubSpot CRM Empowers Small Businesses to Succe...

It can be a hassle-free way to manage your team's tasks without costing you a dime.

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Marketing automation software for small business: ...

Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.  The p...

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HubSpot’s November 2023 releases: The manager’s gu...

Learn about HubSpot releases for deal pipeline rules, adding guests to meetings, funnel reporting and more. The post HubSpot’s No...

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Breaking down data silos: A practical guide to int...

Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing perfor...

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Google will start phasing out third-party cookies ...

Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. The post Google wil...

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Cash App and Mischief Get ‘Weird’ for New Scam Pre...

If you've spent any time on the internet dodging messages from random strangers offering financial windfalls, or texts and emails ...

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American Express Builds B2B Playbook Around Small ...

American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special ...

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Top 10 Cannabis Marketing Campaigns of 2023

When there's good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the ...

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How Zipcar’s Gen AI Campaign Drove Brand Awareness...

Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and dri...

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Vivendi Explores Havas and Canal+ Spinoff

French media company Vivendi is exploring a potential breakup of its business, which includes advertising network Havas and TV net...

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Esports vs Traditional Sports: What’s New For Affi...

A recent surge of eSports has drawn the attention of every second affiliate. Is there anything promising in this realm? This guide...

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Chase Freedom Unlimited® review: well-rounded rewa...

The Chase Freedom Unlimited® card also comes with an introductory 0% APR for purchases and balance transfers.

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The Wall Street bull who called this year’s stock ...

The stock market rally this year leaves little room for growth—unless you’re looking at smaller companies, noted Fundstrat Global ...

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Inflation will fall to nearly 2% next year but une...

The report predicts weaker growth, lower unemployment, and higher interest rates in 2024 and 2025.

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California regulators extend the life of aging Dia...

The nuclear plant, which provides 9% of the state's power, was scheduled to shutter in 2025 amid a transition to solar and other r...

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Shopify Nigeria – How does Shopify work in Nigeria...

I have heard many Nigerians asking questions like how does Shopify work in Nigeria, what is Shopify Nigeria?, and whether Shopify ...

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TETFUND inaugurates N1bn project at Bauchi State U...

The Tertiary Education Trust Fund (TETFUND) has officially unveiled a  Central Library Complex at Bauchi State University, Gadau, ...

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World Bank approves $750 million DARES clean energ...

On Thursday, December 14, the World Bank approved the $750 million Distributed Access through Renewable Energy Scale-up (DARES) pr...

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NLC calls the World Bank a problem in Nigeria over...

The Nigeria Labor Congress has said that the World Bank is one of Nigeria’s problems over the former’s call for fuel prices to be ...

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Lagos State Government to subsidize drugs as healt...

Governor Babajide Sanwo-Olu of Lagos State has pledged to provide health palliatives for residents by subsidizing drugs to enhance...

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Mining engineers without registration with Mining ...

The Federal Government has pledged to enhance professionalism within Nigeria's extractive industry by eliminating quackery in the ...

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Flints Aero Airlines carrying Minister of Power, A...

Preliminary report released by the Nigerian Safety Investigation Bureau (NSIB) has indicted Flints Aero Services Ltd., the airline...

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Solid minerals, defence ministries move to secure ...

Dele Alake, the Minister of Solid Minerals Development, and his defence counterpart, Abubakar Badaru, on Friday said they have fin...

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Ethnos unveils mobile application security solutio...

Ethnos, a leading information security firm has showcased its cutting-edge mobile application scanning and security solution, know...

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Top ten trending music and entertainment blogs in ...

A music and entertainment blog represents an online platform specifically designed for the dissemination of entertainment news and...

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Zoracom urges heightened protection for digital as...

Zoracom, one of the leading technology firms specialising in cybersecurity, observability, and infrastructure management, has urge...

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FINALLY REVEALED! – 7 Top Secrets of High Achiever...

We all have goals in life, but very few of us ever learn to consciously set, work on and see our goals through. In our naturalness...

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The Jack Ma Africa Netpreneur Prize Application En...

May 20th, 2019…. Entrepreneurs seeking to clinch a share of $1 Million of The Africa Netpreneur Prize Initiative – ANPI, courtesy ...

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Why Your Business Will Not Turn-over in Millions, ...

Dear Entrepreneur, If you’re going to make millions and billions from your business please read this with all concentration.  You ...

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Who Do You Give Charge Over Your Business Vision?

Frankly, the question that forms the title of this write-up is a matter of life and death. Death because, in the event you make a ...

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How to Harness Your Entrepreneurial Spirit with Po...

This comprehensive article is a rousing call to action for entrepreneurs, blending the vibrant principles of positive psychology w...

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He Made Hats for His Friends Using a Logo His Mom ...

Max Siegelman spoke with Entrepreneur about the rise of his cult-favorite fashion brand, Siegelman Stable.

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'It Will Never Happen Again': Southwest Airlines C...

Over 70% of Southwest's flights were canceled before Christmas last year.

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76% of Teens Say They're 'Likely' to Start a Busin...

The next generation is interested in entrepreneurship — but some might question their source of inspiration.

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How Taking Calculated Risks Can Grow Your Business

Taking strategic risks can attract success and distinguish you from the herd.

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Multichoice lauds 2023 MTF class, restates commitm...

By Ralph Tathagata MultiChoice has congratulated the MultiChoice Talent Factory (MTF) Academy Class of 2023, for the successful co...

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73% global fashion executives consider Generative ...

By Kingsley Odii According to a new analysis by McKinsey and the Business of Fashion, generative AI shows immense potential in the...

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MIPAN’s 2023 President’s Dinner & Awards hold amid...

By Abimbola Mohammed  It was a dazzling evening for the bigwigs in the Integrated Marketing Communications (IMC) ecosystem and the...

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Gen Z marketing trends to implement in 2024

By Ibidunni Banjoko No doubt that Gen Z’s buying power is growing, and soon this generation will become the largest audience of sh...

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Meet MARKETING EDGE Q4 2023 Summit Panelist – Henr...

Henry Ononiwu is a seasoned manager and business strategist. He has over 15yrs work experience across different sectors – IT/Autom...

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How to Shorten Your Sales Cycle With 9 Simple Step...

Boost revenue and enhance business efficiency with these strategies.

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How the Fed Announcement Affects Assets Classes

As global markets evolve, the investment landscape shifts, presenting investors with various opportunities and challenges. One suc...

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Apple's Newest Feature Will Protect Your Phone Fro...

Stolen Device Protection will roll out during Apple's next software update.

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Start The Year Strong — Adopt These 9 Money-Making...

An entrepreneur of 20-plus years reveals his 9 money-making habits to keep growing his business year after year.

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The 'Us vs. Them' Mentality Is Tearing Our Communi...

What is our personal role in bridging the gap and building more peace within ourselves and between others?

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Akiode, Uwadoka, Salako-Ajulo, others to speak at ...

As Nigerians, especially professionals in the marketing communications industry look forward to the 2023 Marketing Conference of B...

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GPN tackles environmental pollution crisis, propos...

By Kingsley Odii In a bid to address the pressing issue of environmental pollution and its detrimental impact on human, social, an...

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Abunene tasks professionals on strategy for global...

By Felicia Nwosu Omo Kingsley Abunene, the Vice President of the Out-of-Home Advertising Association of Nigeria (OAAN) and Managin...

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Media experts deliberate on use of ChatGPT in jour...

By Seun Johnson Regardless of its efficiency, uniqueness and speed of delivery, ChatGPT has been identified as one of the latest t...

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Cannes Lions 2024 submissions open 18 January

By Oluwaseyi Lawal The Cannes Lions International Festival of Creativity, the global benchmark for the creative communications ind...

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Airtel announces 5 Days of Love charity initiative

By Abimbola Mohammed  In celebration of the yuletide season, Airtel Nigeria, the leading telecoms services provider, is set to del...

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Flutterwave acquires payment licenses for 13 US st...

By Oluwaseyi Lawal Flutterwave, the payment-centric fintech company in Africa, has publicly announced its acquisition of payment l...

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Leverage creativity, environment to drive engageme...

By Seun Johnson Lanre Ashaolu, Managing Director of Four Pulley Limited, has stated the indispensability of creativity and environ...

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Gbonyin LCDA Chairman, Ajayi, others get Certifica...

By Seun Johnson The chairman of Gboyin Local Government, Honorable Damilare Ajayi and other elected chairmen in the recently condu...

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Nigerian Breweries Plc team moves to fortify busin...

By Seun Johnson The management team of Nigerian Breweries Plc recently paid a working visit to Abia state governor, Dr. Alex Otti ...

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Spanish fashion giant Zara is pulling ads that rem...

The images for a line of jackets included what the Inditex-owned company called “unfinished sculptures in a sculptor's studio.”...

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COP28: Historic deal commits world to transition a...

The agreement calls for countries to quickly shift energy systems away from fossil fuels in a just and orderly fashion.

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Argentina just cut the value of its currency in ha...

The nation has a yawning fiscal deficit, a trade deficit of $43 billion, plus a daunting $45 billion debt to the International Mon...

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There's a 'silver lining' to China's 'deflationary...

“The ‘West’ wants lower inflation, while China (and Japan) wants higher inflation. There is a deal to be done and maybe all partie...

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