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Category: Business

Here's How Much Money Xander Schauffele Won at the...

This year's purse was $18.5 million in total, up $1 million from last year.

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Sustainability is the next frontier of marketing –...

By Felicia Nwosu Akinola Afere, Director, Client Services at Kantar (Insights Division), has said that sustainability will be the ...

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There are 10 types of CDP. Here’s why that matters...

Discover the focus, use cases and weaknesses of 10 different types of customer data platforms. The post There are 10 types of CD...

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Show, don’t tell: How storytelling leads to lastin...

Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. The post...

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Escaping the marketing circus: How empathy can rea...

Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. The post Escapi...

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Launching a loyalty program: Best of the MarTechBo...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologi...

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How to archive your Universal Analytics historical...

Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 d...

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Consumer Brands Are Leaving Trillions of Dollars B...

In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. Aft...

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Sean Downey on How YouTube’s AI Delivers Ad Result...

At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of conten...

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Exclusive: Sheryl Swoopes and Nike Assist Women’s ...

Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to res...

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Meet Vidhya Srinivasan: the Google Exec With the T...

When she was a kid, Vidhya Srinivasan, Google's vice president and general manager of ads, was sure of one thing: She wanted to be...

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Leaked Presentation Shows How Google Is Pitching I...

Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event, which kickstarts today...

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How GSK CEO Emma Walmsley kept her job and turned ...

A vaccine breakthrough helped Walmsley after Elliot's argued in 2021 that Britain’s oldest drugmaker had “lost its way.”...

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Apple slashes iPhone prices in China for the secon...

Analysts say the out-of-character price cut is a "strategic move" to help Apple shore up its position in the world's second-larges...

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Denmark’s economy shrinks 1.8% on reduced pharma p...

GDP dropped 1.8% from the previous three months, the largest fall in almost four years.

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Drone pilots don't have First Amendment right to o...

The panel of the 4th U.S. Circuit Court of Appeals, in upholding a trial court’s decision, found the free-speech protections of Mi...

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Trump’s Truth Social company lost more than $300 m...

At this early stage in the Company’s development, TMTG remains focused on long-term product development, rather than quarterly rev...

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Expenditure of inbound tourists to Ghana increased...

Inbound tourists to Ghana are reported to have spent some $3.8 billion in 2023. The post Expenditure of inbound tourists to Ghana...

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Ghanaians told to lower their expectations on gove...

A professor of Economics at the New York University in United Arab Emirates, Yaw Nyarko, says citizens must have low expectations...

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People climb rocks, mountains, and trees to make c...

The Paramount Chief of the Bawiesiboi Traditional Area in the Sissala East Municipality, Kuoro Baluagu Bania Sapara II, says peop...

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As harassment of journalists increases, African me...

Journalists working in African countries are always at the receiving end of harassment from authorities. It is so easy to think j...

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OSP and CAGD unearth GH¢2.8m payroll fraud

The Office of the Special Prosecutor (OSP) and the Controller & Accountant General's Department (CAGD) discovered GH¢2,854,144.80...

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ICAN, NGX honour Dangote Cement for excellence in ...

Dangote Cement has been honoured with the top prize at the inaugural Corporate Reporting Award, jointly organized by the Institute...

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Jaiz Bank posts pre-tax profit of N11billion for F...

Jaiz Bank Plc has announced its audited financial results for 2023, reporting a profit before tax of N11.1 billion. This is a 67% ...

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Monthly food inflation declines for second consecu...

Nigeria’s month-on-month food inflation declined in April for the second consecutive time following five months of consistent incr...

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FG gets 52% in tax for every N1 we make as profit ...

Africa’s richest man, Aliko Dangote, has said that the federal government takes 52% tax on every N1 his company earn in profit in ...

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How bootstrapping can fuel startup success as VC f...

The search for funding is crucial to a startup’s survival, especially in its early stages. However, while this is valid, read more...

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Mutfwang allocates N155million for religious touri...

Daiyabu Daudu says Caleb Mutfwang allocated the sum of 155M naira to facilitate the pilgrimage process for religious tourism to Sa...

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Staying ahead of the curve: Innovative leadership ...

Ever-Shifting Tides of Insurance The insurance industry today has become quite complex with a lot of moving and changing parts, re...

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Ondo will soon be top global destination for touri...

Lucky Aiyedatiwa, Governor of Ondo state, has assured of his administration’s determination to make the state a top global destina...

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Chapel Hill’s NIDF eyes N20.24bn from series 10 of...

Nigeria Infrastructure Debt Fund (NIDF) Series 10 offer of up to N20.24billion which opened on May 15, closes on June read more Ch...

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BREAKING: Iran’s President Raisi Killed In Helicop...

Iran’s President Ebrahim Raisi has died in a helicopter crash at age 63, Iranian news outlets have reported. Foreign Minister Hoss...

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London Airport Files Report To Stop Air Peace’s Op...

The London Gatwick Airport has filed two mandatory occurrence reports to the United Kingdom Civil Aviation Authority (CAA) against...

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Black Market Dollar To Naira Exchange Rate Today 2...

What is the Dollar to Naira Exchange rate at the black market, also known as the parallel market (Aboki fx)? See the black market ...

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Upcycled Couture: Turning Old Clothes into Stylish...

In a world where fast fashion rules, upcycling provides a welcome change of pace. This process can open up a world of endless poss...

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JUST IN: Nigeria’s Ex-Minister Ajibola Afonja Is D...

Prince Ajibola Sulaimon Afonja, a former Minister of Labour and Productivity under the Interim National Government, is reported de...

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Organize Your Podcasts and Audio Content with This...

Player FM lets you organize and sync podcasts across different platforms in one place.

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Your Company May Have a Costly Trust Problem. Here...

Most companies are thinking about trust in the wrong way. Here's how to reframe trust as a product and supercharge your business.

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Stay Prepared on the Road with This $80 Tire Infla...

Take a step to make business travel a bit safer.

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Optimize Your Remote Workflow with Maximum Connect...

Stay connected as you work from home or anywhere in the world with this versatile stand with eight ports and 5Gbps data transfer s...

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Add Some Life to the Office with $60 off This Blue...

This TREBLAB speaker provides 360-degree HD sound and high-powered connectivity.

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How Happy Coffee Experience Centre provides innova...

Happy Coffee Experience Centre is duly registered under the Corporate Affairs Commission (CAC) in Nigeria. Its business operations...

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Maltina Teacher of the Year 2024 calls for entries

By Felicia Nwosu Maltina, a premium malt drink brand from the stable of Nigerian Breweries Plc, has called for entry submission an...

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MARKETING EDGE on TV hosts Rotimi Olaniyan tomorro...

By Felicia Nwosu Due to a live broadcast, this week’s episode of the foremost brand-centric, advertising and marketing television ...

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Onga celebrates culture and talent: Sponsors AMVCA...

Onga, a leading seasoning brand renowned for enhancing the great tastes and aroma in every dish, solidified its commitment to cele...

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ADVAN re-elects Uwubanmwen as president

By Felicia Nwosu The Advertisers Association of Nigeria, ADVAN, has re-elected Osamede Uwubanmwen, Commercial Director, Biogeneric...

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Lower Fifth Avenue retail scene thriving after sev...

Manhattan’s retail scene is such a mixed bag as to defy generalization.

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Luxury West Midtown rental space The Ellery offers...

The building by Taconic Partners and National Real Estate Advisors has an address of 312 W. 43rd St. but its taller portion is a 3...

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Waldorf Astoria operator stays mum on reopening da...

The prolonged shutdown is an embarrassment to operator Hilton, which has spread the “Waldorf Astoria” brand around the world while...

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100-hour weeks and heart palpitations: Inside Wall...

The tragic deaths of two Bank of America employees has become a flashpoint for anger over allegedly unrealistic work expectations ...

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Lawmakers push to speed up NYC casino licenses tim...

Two state lawmakers say it's time to roll the dice on awarding casino licenses in the New York City area and are backing a bill th...

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Why startups need more than just press releases

Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success....

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Cutting through the hype: Generative AI adoption i...

AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations. The pos...

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Is Google a monopoly? The DOJ’s case in 11 slides...

Here are the key points under contention in the most significant anti-trust case of this century, The post Is Google a monopoly? ...

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What to Do Next When Your Brand Gets Surprise Earn...

Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernau...

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Behind the Scenes of the Most Non-Upfront 2024 Upf...

To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and c...

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Who Needs Minecraft? Kentucky Tourism Creates Orig...

It's no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism b...

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Disney’s Rita Ferro Explains Bob Iger’s Upfront Re...

Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly fiv...

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King Charles’ Bloody Portrait Shows the Royal Bran...

Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's p...

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America’s first Black astronaut candidate gets to ...

Ed Dwight was an Air Force pilot when President John F. Kennedy championed him as a candidate for NASA’s early astronaut corps. Bu...

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Joe Biden offers most direct recognition to U.S. s...

“I support peaceful nonviolent protest," Biden told students. "Your voices should be heard, and I promise you I hear them.”

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Iran's president is missing after his helicopter c...

Finding the president’s helicopter “could take time” due to difficult weather conditions, Interior Minister Ahmad Vahidi said on T...

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Consumers are so demoralized by inflation and high...

"This positive spending is not a reflection of some sort of internalized secret sense of confidence that consumers have."

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'Copper is the new oil,' and prices could soar 50%...

"But I go back to the 2000s, I was bullish on oil then as I am on copper today."

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Creditcorp CEO says nearly 1.9 million Nigerians h...

The Chief Executive Officer (CEO) of Nigerian Consumer Credit Corporation, Uzoma Nwagba has stated that about 1.8 million Nigerian...

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Meet climate tech CEOs positioning Nigeria for $13...

Meet Climate tech CEOs positioning Nigeria for $13.8B Green investment fund The post Meet climate tech CEOs positioning Nigeria fo...

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Analysis: Has Nigeria’s exchange rate hit “Price D...

Two weeks of data from the FMDQ NAFEX closing rate suggest a new pattern is evolving with Nigeria’s exchange rate as Nigerians gra...

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Import restrictions in Nigeria, other African mark...

The International Monetary Fund (IMF) has stated that the challenge of import restrictions in Nigeria and other African countries ...

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Quality talent will drive new capital into Nigeria...

BB Sasore shares insights on his career journey into filmmaking. The post Quality talent will drive new capital into Nigeria’s mov...

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Revival, maintenance of cultural heritage key to e...

Manasseh Jatau, Gombe State deputy governor has said that the revival and maintenance of cultural heritage of various tribes acros...

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Echono kicks against conversion of colleges of edu...

…. Says more investment needs to go into teacher education Sonny Echono, executive secretary of the Tertiary Education Trust Fund ...

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Three Chibok girls,186 others bag BSc in AUN

Three abducted Chibok girls who escaped from the custody of Boko Haram in 2014 are among the 189 students who read more Three Chib...

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Terrorists invade Dakwa, Abuja community, kidnap 4...

Suspected terrorists invaded Dakwa, DeiDei area, a suburb along the Zuba, Suleja road in the Federal Capital Territory, between 12...

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Re-Introducing Executive Bookshelf

I am excited to bring back to these pages the Executive Bookshelf section. The Executive Bookshelf, a rendezvous for all read more...

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Unlock Success: The Power of Asking for Help in Bu...

In the world of business, there is often a prevailing myth that seeking help is a sign of weakness or incompetence. Many entrepre...

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So Sad: Sanwo Olu’s Deputy Chief Of Staff, Gboyega...

The passing of Gboyega Soyannwo, the Deputy Chief of Staff to Lagos State Governor, Babajide Olusola Sanwo Olu has thrown the Gove...

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UPDATE: Naira Floors Dollar At Forex Market

Following weeks of decline, the Nigerian Naira has registered a notable appreciation of N61.38 against the Dollar in the official ...

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Black Market Dollar To Naira Exchange Rate Today 1...

What is the Dollar to Naira Exchange rate at the black market, also known as the parallel market (Aboki fx)? See the black market ...

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Nigeria’s Naira Woes Hit Billionaires As Dangote L...

Nigeria’s efforts to curb the naira’s depreciation have proven insufficient, with the central bank’s rate hikes and attempts to cl...

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Why I Wanted To Commit Suicide – Betty Irabor Reve...

Nigerian author, Betty Irabor has made a revelation about herself many people do not know about. She explained how years back, she...

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From Rejection to Redirection — 4 Ways to Handle E...

It may take a mindshift, but unwanted detours can be used as signposts on the road to success.

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Drive for Success With the Top 15 Automotive Franc...

If you dream of running your own auto repair shop, car wash or specialty vehicle service center, buckle up and get ready to explor...

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4 AI tools to supercharge visual content creation

Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster. The post 4 AI to...

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How would a TikTok ban impact influencer marketing...

A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social m...

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AI in contextual advertising: Beyond the basics

See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement. The po...

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The marketing ROI problem has its roots in marketi...

Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metri...

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Submit your session ideas now for The MarTech Conf...

We’re looking for marketers to speak on a variety of marketing and marketing technology topics. The post Submit your session idea...

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Plant-Based Battle: Beyond Meat’s CEO Pleads for U...

The plant-based meat industry, faced with sales drops and image problems, has already identified its most outspoken foes, namely w...

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Netflix Scores Live NFL Games on Christmas, Shocks...

Christmas is coming early for Netflix. Top line Today, ahead of its upfront presentation at Manhattan's Pier59 Studios, Netflix an...

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Retail Media Search Is Where Intent and Discovery ...

Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it ...

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Mark Thompson Lays Out the Facts of CNN’s New Ad S...

There's no shortage of opinion in today's news media landscape. That's why CNN head Mark Thompson is leaning into an ethos shared ...

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Politico Gets Access to More Reader Data, Launchin...

Politics publisher Politico began the rollout of its first consumer registration wall Wednesday, the first step in a larger strate...

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Stellantis boss slams Biden's 100% tax on Chinese ...

“History shows that the European consumer always arbitrates in favour of pricing," Carlos Tavares said.

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Tesco CEO more than doubles his pay to $12.6 milli...

Executive pay remains a hot topic in the U.K. CEO Ken Murphy took the helm of Britain’s largest grocer in 2020 and has overseen a ...

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Employees are cheating on workplace drug tests at ...

A rise in the use of recreational marijuana use in states that have legalized cannabis appears to be behind a spike in falsified w...

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Ex-Lululemon CEO: Gen Zers want sustainably made a...

By focusing on the entire lifecycle of a product, business stakeholders become stewards of resources rather than procurers or vend...

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Boost in used car trade-ins could be the salve aut...

And many people are trading up.

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Atiku: FG’s plan to use N20 trillion pension funds...

A Former Vice President of Nigeria, Atiku Abubakar, has criticized the federal government’s proposal to use N20 trillion from pens...

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Google introduces live scam detection feature on A...

Google said Gemini Nano will be used to detect scam phone calls in real time, providing users with warnings and helping them avoid...

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BREAKING: Kucoin halts naira P2P trading on its pl...

Kucoin Halts Naira P2P Trading on Its Platform Citing Compliance and an upgrade of its services in the Nigerian crypto market. The...

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