Disney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her Family Guy Debut

Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However, at upfront presentations across New York this week, ad industry executives felt relief at the return to normalcy--or something like it--for the annual...

  Business   May 19, 2024   0   65  Add to Reading List
Disney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her Family Guy Debut
Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However, at upfront presentations across New York this week, ad industry executives felt relief at the return to normalcy--or something like it--for the annual...
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