Mark Thompson Lays Out the Facts of CNN’s New Ad Strategy

There's no shortage of opinion in today's news media landscape. That's why CNN head Mark Thompson is leaning into an ethos shared by vintage Dragnet detective Sgt. Joe Friday: "Just the facts, ma'am." "We see ourselves as a news network first, rather than opinion," Thompson told ADWEEK ahead of taking the stage at Warner Bros....

  Business   May 15, 2024   0   30  Add to Reading List
Mark Thompson Lays Out the Facts of CNN’s New Ad Strategy
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There's no shortage of opinion in today's news media landscape. That's why CNN head Mark Thompson is leaning into an ethos shared by vintage Dragnet detective Sgt. Joe Friday: "Just the facts, ma'am." "We see ourselves as a news network first, rather than opinion," Thompson told ADWEEK ahead of taking the stage at Warner Bros....
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