‘Almost a Slap in the Face’: Publishers Vexed by The Trade Desk’s Narrow Premium List

Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform favoring connected TV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK....

  Business   Jun 6, 2024   0   33  Add to Reading List
‘Almost a Slap in the Face’: Publishers Vexed by The Trade Desk’s Narrow Premium List
Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform favoring connected TV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK....
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