3 Reasons Why Fandom Can Be a Marketer’s Superpower

CANNES, France--Brands whose marketing strategies overlook fan communities are leaving their most valuable audiences untapped, executives shared at a group chat on Monday at ADWEEK House in Cannes. Michael Sugar, CEO and founder of Sugar23, moderated the panel, which included Alyssa Buetikofer, vice president and CMO of McDonald's Canada, and Stephanie Fried, the CMO of...

  Business   Jun 18, 2024   0   57  Add to Reading List
3 Reasons Why Fandom Can Be a Marketer’s Superpower


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CANNES, France--Brands whose marketing strategies overlook fan communities are leaving their most valuable audiences untapped, executives shared at a group chat on Monday at ADWEEK House in Cannes. Michael Sugar, CEO and founder of Sugar23, moderated the panel, which included Alyssa Buetikofer, vice president and CMO of McDonald's Canada, and Stephanie Fried, the CMO of...
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