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Category: Business

Victoria Ajayi resumes as TVC’s MD/CEO

By Oluwaseyi Lawal Following the announcement of her appointment made on the 29th of  February, newly appointed group Managing Dir...

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Nigerian Breweries gets approval to raise 600bn ca...

By Oluwaseyi Lawal The shareholders of Nigerian Breweries Plc, in their recent 78th Annual General Meeting of the company held at ...

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Meta dominates top global social media advertising...

By Ibidunni Banjoko Social media has solidified its position as the leading media channel for advertising investment globally, wit...

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How Iron Mountain implements conversational AI to ...

The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, s...

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Using video in email to engage customers and close...

Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. The post U...

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Google launches new AI-powered features for Perfor...

The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. The pos...

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Qualtrics launches new Strategy & Research Suite f...

Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. The post Qualtrics launches n...

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What is B2C marketing? Definitions and strategies

Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and bey...

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3 Big Takeaways From 20 Companies Shaping the Futu...

According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for rea...

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Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming p...

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Inside Pinterest’s Mission to Take Over the Desert...

When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the...

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Will Retailers Sacrifice Customer Loyalty to Solve...

In 2023, $247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in s...

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Summer Party Fail? High Noon ‘Lifestyle Guards’ Ra...

The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve your...

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Do men really sleep better than women? Experts exp...

The long-standing lack of inclusion of women in biomedical and behavioral research has been a hindrance to sleep study.

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Amazon CEO Andy Jassy broke labor law with anti-un...

Amazon said it strongly disagrees with the ruling and plans to appeal.

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Novo Nordisk expects 27% sales surge this year but...

The market for obesity treatments may soar above $80 billion by 2030 according to analysts.

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Swedish companies are going bankrupt at a 'remarka...

Last month 942 companies went bankrupt, marking the highest April total since 1994.  

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‘Time is running out’ to build more electric truck...

Daimler Truck, Volkswagen’s Traton, and Volvo are planning to spend $534 million to install at least 1,700 chargers in Europe.

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Revenue: IMF says SSA’s critical mineral reserves ...

The International Monetary Fund (IMF) says the critical mineral deposits in sub-Saharan Africa (SSA) can boost the region's Gross ...

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Foreign exchange swaps fuelling decline in Nigeria...

A member of the Monetary Policy Committee (MPC) of the Central Bank of Nigeria (CBN), Bamidele A.G. Amoo, has said that the declin...

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