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Category: Business

Linear TV ad market declined by 7% in Q4 2023

By Oluwaseyi Lawal Guideline’s U.S. Ad Market Tracker’s recent estimates reveal a 7% decline in the national linear TV advertising...

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Interswitch ventures into telecoms market with $1 ...

By Joseph Ekeng Interswitch, the Nigerian fintech behemoth backed by Visa, is set to make waves in Nigeria’s telecommunications se...

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Brands building equity with social impacts

By Felicia Nwosu Today, people-centric brands that buy into the ethos of present day conscious consumers are striving to sharpen s...

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MultiChoice, AMVCA set to mark a decade of excelle...

By Ralph Tathagata To celebrate a decade of creativity and excellence, MultiChoice, in partnership with Africa Magic, organisers o...

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Q&A with David Iscove: The MarTech Conference

Join David Iscove at the MarTech Conference to get actionable advice on using AI to achieve true customer-centricity. The post Q&A...

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LinkedIn now allows brands to sponsor any organic ...

Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. The p...

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5 impactful ways to level up your email marketing ...

Craft bespoke email designs to stand out in crowded inboxes. Let your brand's voice shine through with unique layouts. The post 5 ...

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Navigating the cookieless future with cross-functi...

The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and...

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Not All Performance Marketing Tactics Are Created ...

Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constraine...

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ESPN, Fox and WBD’s Sports Streamer Snags Former A...

ESPN, Fox and Warner Bros. Discovery's upcoming sports streaming platform has scored a former Apple exec as CEO. Top line Today, t...

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TechMagic Podcast: Checking Out the Tech at SXSW

On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial...

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Exclusive: Disney Adds Ally, CarMax as NWSL Sponso...

Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing rost...

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SiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swi...

SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Ta...

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Revolutionizing iGaming Partnerships with Affiliat...

Affiliates are indispensable in the iGaming sector, as they help brands promote their products and earn more revenue. Affiliates c...

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Sports Monetization: Maximizing Revenue with Sport...

There are literally thousands of sporting events each year, ranging from tiny local to worldwide. They attract hundreds of million...

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Best 18 Affiliate Marketing Conferences and Events...

The affiliate marketing market is one of the most dynamic. Therefore, keeping your finger on the pulse and tracking everything tha...

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Affiliate World & Sigma Eurasia Conferences Dubai ...

Every year the Adsterra team conquers new horizons and sets new goals for itself. More conferences, more networking — these are co...

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‘Rural emergency hospitals’ are on the rise—a new ...

They get over $3 million in federal funding and higher Medicare reimbursements but most close all inpatient beds and prove 24/7 em...

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39-year-old comedian says TikTok changed his life,...

Alex Pearlman gave up on comedy for the cubicle life working customer service a decade ago. Then TikTok brough over 2.5 million fo...

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Trump says he'd hit cars made in Mexico by Chinese...

He said at a rally it would be a “bloodbath” if he didn’t win this year’s presidential election.

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