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Category: Business

How to repurpose marketing event content

Use your event’s valuable content to boost community engagement and position yourself not just as an event organizer but as a stra...

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2024 Priority List: A New Partnership for the CMO ...

At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away...

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5 Questions Everyone Has About a Paramount-WBD Mer...

And so it begins... Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ...

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Peacock to Broadcast First Commercial-Free NFL Fou...

Fans tuning into Saturday's NFL match-up between the Buffalo Bills and Los Angeles Chargers are going to see significantly fewer c...

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Media Agencies Increasingly Include Return on Carb...

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. an...

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7 CMOs to Watch Out For in 2024

The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly movi...

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Insight from the UAE’s minister for A.I. on the te...

Omar Al Olama says the story of the growth of A.I. often mirrors that of the printing press, developed in the 15th century.

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Wells Fargo employees jump on union gains across t...

The workers say they are understaffed, underpaid, and mismanaged.

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This NYC bathhouse has a side hustle: Bitcoin mini...

Bathhouse’s founders say their energy bills haven't changed drastically since they started their side hustle.

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There’s a ‘Great Economic Mismatch’ between expert...

In 2024, the U.S. economy would benefit from Americans reducing their consumption.

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Some 2.5 million Honda and Acura cars have a fuel ...

Recalls for the 2017-2020 Honda and Acura models will happen in phases because there aren't enough replacement parts, the company ...

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Does credit card travel insurance offer enough pro...

Credit card travel insurance can be a great perk, but it isn’t always enough.

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Don't get stuck unable to pay: follow these 10 cre...

If you don’t have a solid credit card strategy while traveling overseas, you could pay expensive fees, lose easy savings, and even...

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Multiverse, Transcorp top gainers chart as ASI cro...

The NGX continued its bullish run today, appreciating by a whopping 1.28% as the ASI closed at a new all-time high of 73,397.71 po...

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Coronation Life Assurance Ltd – webinar – protecti...

Rather than abandon yourself to fate and face the future with fear, there is a lot people can do to bring certainty to their lives...

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Forex turnover drops $181.30 million as naira fall...

Forex turnover declined by 21.45% to $181.30 M as naira depreciated against the dollar on Weds, closing at N854.61/$1 at the offic...

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Career gaps: 5 ways to explain your career gaps in...

There are about 5 major ways to explain your career gaps during a job interview that can set you up for that dream job regardless....

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Nigeria unveils first locally manufactured glucose...

FG through Prof. Ali Pate, unveiled Nigeria’s first locally manufactured glucose meter facility, Colexa Biosensor Diagnostics Manu...

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We have concluded logistics for 50% subsidised chr...

Dele Alake, Nigeria’s Minister of Solid Minerals Development, has assured Nigerians that logistics for the 50 per cent discount on...

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See the list of top 10 best airports in Africa

Aircraft capabilities, sizes, air traffic control, the need for efficient and safe operations, the minimization of noise pollution...

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JAMB to Reps: Diesel, not greed driving exam fee h...

MeIshaq Oloyede, the Registrar of the Joint Admissions and Matriculation Board (JAMB), has denied that the examination body increa...

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Senate declares seats of Umahi, Geidam vacant

Godswill Akpabio, the Senate President has declared the Senate seats of David Umahi (representing Ebonyi-South) and Ibrahim Giadam...

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EFCC sets ex-power minister Agunloye free on bail

The Economic and Financial Crimes Commission (EFCC), has released Olu Agunloye, a former Minister of State for Power, a week read ...

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Why Small Businesses SHUT Down in No Time

Research had it that by the fifth year in business, about 50% of all small businesses shut down and most of the common reasons cit...

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How Small Businesses can Get Loans from Access Ban...

The Head, Emerging Businesses, Access Bank, Mrs. Ayodele Olojede is the head of Emerging Businesses at Access Bank. In this interv...

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[SME Digest Radio Show] Financing Solution for SME...

The SME Digest Business Show in association with Access Bank will be kicking off this Tuesday, August 6th on Inspiration 92.3fm an...

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10 Amazing Websites that are 100% FREE; and you ca...

These amazing websites give you a great opportunity to make money online in 2023. Looking for ways to make some great income onlin...

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12 Books Every Tech Entrepreneur Should Read to Le...

A must-read book list for tech startup founders

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How to Leverage AI to Boost Your SEO Efforts and S...

Key tools and strategies you can use to achieve greater SEO success.

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Airbnb to Pay $10 Million Fine After Charging Aust...

Airbnb admitted to falsely representing its prices to Australian customers.

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Scammers Found a New Way to Steal Money From Your ...

A woman in Chicago fell victim to a "card draining" scam at her local Target.

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Free Webinar | January 11: The 2024 Social Media T...

From emerging trends in content creation to leveraging influencer marketing for maximum impact, our webinar on January 11th will g...

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Stay vigilant as cybercriminals utilize AI in atta...

By Kingsley Odii The National Information Technology Development Agency (NITDA) has issued a warning to Nigerians, urging caution ...

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Ronan Redmond: The making of a Media Personality o...

By Zion Rufus  In a resounding acknowledgement of his exemplary contributions to the Nigerian media advertising, Ronan Redmond, th...

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Professionals recap 2023 trends that will extend t...

By Felicia Nwosu As the year 2023 winds down amidst emerging industry trends, professionals in the Integrated Marketing Communicat...

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Influencer marketing, creativity and value creatio...

By Seun Johnson The Managing Director of Starcom media Perspective, Jude Odia has identified some trends that are expected to shap...

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Unilever unveils action plan to boost premiumisati...

By Joseph Ekeng Unilever’s CEO, Hein Schumacher, has laid out an extensive Growth Action Plan aimed at revitalizing the company’s ...

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Celebrity influencers are a turnoff for some consu...

While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers....

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The 5 best practices of digital asset management

A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do th...

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10 top marketing podcasts for 2024

Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content a...

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Join a masterclass on data storytelling

Learn how to engage consumers, influence decisions and create brand loyalty. The post Join a masterclass on data storytelling appe...

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AI and machine learning in marketing analytics: A ...

Learn about a strategic approach to using AI and ML in your marketing analytics. The post AI and machine learning in marketing ana...

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‘Sustainability Plus Profitability’ Requires a Uni...

Brands want to be more sustainable, but they're also under pressure to hit revenue goals in a tough market, and that pressure roll...

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LA Kings Use Augmented Reality to Ask ‘Where’s Bai...

The Los Angeles Kings will engage hockey fans in a new way during home games, partnering with Mercury Insurance and creative agenc...

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Anytime Fitness Campaign Supports the Most Basic o...

People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands' Anytime Fitnes...

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TechMagic Podcast: Murderbot Diaries and the Adobe...

On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss Hackl's finished manuscript for her fifth ...

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As Women’s Volleyball Breaks Records, Brand Intere...

Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA ...

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SiriusXM is sued by New York for its deliberately ...

The suit says the radio service makes customers wait in an automated system for agents who are trained to avoid accepting a reques...

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What is Amex rental car insurance—and is it enough...

Learn about American Express rental car insurance and how it protects you.

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Yum China’s CEO on Chinese consumers’ incredible h...

Unlike the former parent company’s U.S. restaurants, Yum China (mostly) avoids franchises.

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Citi Simplicity Review

Citi Simplicity card can help people consolidate debt or give them a longer period to pay off their debt with its extended 0% intr...

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Looking back on the challenges CEOs faced in 2023,...

Looking ahead, 2024 likely will be filled with volatility, uncertainty, complexity, and ambiguity. That’s "VUCA" for you.

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FG, BOI to disburse N75 billion loans at 9% intere...

The Federal Government in collaboration with the Bank of Industry (BOI) has concluded plans to commence the disbursement of N75 bi...

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Female Entrepreneurs Benefit from Access Bank/ Fac...

A Quote says; “when you Empower a woman, you have empowered the world”. Access Bank is proving that in her on-going empowerment tr...

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Why You’re Probably Not Making Enough Money

I don’t know many independent professionals who wouldn’t like to make more money. It seems so simple. Ultimately there are only fo...

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FaceApp Your Business Strategy

There is currently an on-going trend on social media that is buzzing all over the internet right now, and it is called FaceApp Cha...

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How to Increase Your ROI with Low Marketing Budget

It is very tough managing all aspects of your business as a small business owner and you will agree that marketing is the backbone...

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Tom Brady Hilariously Responds After Woman Acciden...

A photo of the NFL legend and his children accidentally ended up in the hands of a different NFL player's sister in a San Francisc...

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Pick Up a Microsoft Office Productivity Suite for ...

Take advantage of $30 holiday pricing on Microsoft Office 2019.

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Do This Simple 'Psychological' Exercise to Develop...

A majority of Americans are living paycheck to paycheck — and a strategic shift in spending could help.

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25 U.S. States Are Raising Minimum Wages in 2024. ...

Meanwhile, 20 states will remain at the federal minimum wage of $7.25 an hour, which hasn't been increased since 2009.

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Here Are the Essential Tools Every Entrepreneur Ne...

Boost your business in the upcoming year with these valuable tools.

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Musk guarantees lenders of $13bn, dismisses concer...

By Kingsley Odii Banks who provided a $13 billion loan for Elon Musk’s leveraged buyout of Twitter, now known as X, are facing pot...

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Product launches defying 2023’s economic challenge...

By Ibidunni Banjoko Despite the challenges posed by inflation in 2023, Nigerian entrepreneurs remained resilient and focused on ex...

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Hegarty champions creativity as ‘Green Fuel’ to tr...

By Zion Rufus  The landscape of advertising is facing a profound shift as the climate crisis looms larger, urging industry leaders...

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Meet MARKETING EDGE Q4 2023 Virtual Summit Panelis...

Damola Richard Salvador is the CEO and Lead Strategist at Digisplash, a content-led, integrated marketing and award-winning advert...

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Zion Rufus emerges as Brand Journalist of the Year...

In a celebration of excellence and creativity in brand journalism, Zion Rufus, a multifaceted professional and accomplished brand ...

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BidsCube teams up with Pixalate to combat ad fraud...

The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. The post BidsCube...

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Campaign management software: What can it do for y...

Streamlining the management of campaigns saves time and increases agility, but you're unlikely to find one solution that fits all ...

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How to create a re-engagement strategy that doesn’...

Here's what email marketers should and shouldn't do to manage inactive subscribers and rebuild engagement. The post How to create ...

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6 marketing books to read in 2024

Start the new year off with a good read about our favorite aspect of business: Marketing. These books each offer a unique insight ...

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How to create case studies that sway B2B decision-...

Here's how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact...

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AI for the Holidays: 2023 Agency Holiday Cards Lea...

Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to hum...

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Brave Commerce Podcast: Unleashing Petco’s Tail of...

On this episode of Brave Commerce, Darren MacDonald, chief customer officer at Petco, joins hosts Rachel Tipograph and Sarah Hofst...

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How CMOs and Executives Plan to See Overlooked Aud...

Marketers' expansive reach and myriad tools still miss broad, vital audiences who aren't being addressed with the exigency their n...

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Movers+Shakers Founders on How to Cultivate Cultur...

When it comes to keeping up with the latest trends and staying culturally relevant, some brands struggle. While some always seem b...

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Here’s What’s Missing From Netflix’s Data Dump, Ac...

Is Netflix's data dump leaving advertisers in the dumps? What's happening: Recently, Netflix released its first-ever What We Watch...

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The Ledger hack could have been much worse. But it...

Standards that are commonplace in other industries, such as banking, could have easily prevented a major infrastructure compromise...

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The Biden-Musk feud takes another twist as the Whi...

Biden wants 50% of all new U.S. vehicle sales to be electric by 2030, but he's got a problem: the dominance of the man he doesn't ...

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American Express Business Gold Card: Benefits and ...

The Amex Business Gold packs a punch in earnings, but make sure you don’t get knocked out by the annual fee.

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‘They know how to game this system’: The maker of ...

The parent company advertised “discreet” shipping methods, including not mentioning e-cigarettes “anywhere on the package” but ins...

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Wall Street is close to all-time highs as the S&P ...

The S&P 500 was 0.4% higher in midday trading, just 0.8% shy of its record set nearly two years ago, while the Dow was up 182 poin...

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U.N extends Nigeria’s maritime border by 20 Nautic...

UN through the CLCS has extended Nigeria’s seaward continental boundaries by 20 Nautical miles from 200 to 220 Nautical miles. The...

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Coffee exporters may ditch Africa as EU deforestat...

Coffee importers to the European Union are reducing purchases from small farmers in Africa and other regions. The post Coffee expo...

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Threat of attacks: Maersk diverts ships around Afr...

AP Møller-Maersk says vessels sailing through Red Sea will be rerouted around Africa via Cape of Good Hope due to attacks by Yemen...

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Infinity Mortgage, Caverton leas gainers chart as ...

The NGX continued its steady bullish run as the All-Share Index appreciated by 0.09% to close at 72,470.1 points The post Infinity...

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Online fraud: INTERPOL seizes $300 million, arrest...

The INTERPOL on Tuesday announced the conclusion of a transcontinental police operation against online financial crime with almost...

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The Real Story Behind The Founding of GOKADA Busin...

In what could have seemed stranged to many, thinking the fast thriving motorcycle business in Lagos – GOKADA, was an idea of a Nig...

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How To Make N500k From Concert Business in Nigeria...

Wisdom, the holy book says, is the principal thing and in all thy getting, get understanding. Someone else also said; everybody lo...

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Scaling Up Your Business Now Made Easy with Diamon...

It is no more news that 66% of small businesses in Nigeria fizzle out before their 10th year according to Small Business Associati...

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MIND-BLOWING TRUTHS ABOUT MONEY MOST PEOPLE DON’T ...

Mind-blowing Truths About Money Most People Don’t Want to Accept. 

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“Global demand for crude oil in Q4/2023 slips to 1...

Global crude oil demand for the fourth quarter of 2023, will slip to 101.7 million barrels per day. The post “Global demand for cr...

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Jumia Boss wants Youths to go into Agro-biz

The Managing Director of Jumia Food, Guy Futi, wants Nigerian youths to go into agro-entrepreneurship. He said agriculture is the ...

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FCMB Empowers More SME Customers in Season 2 of “R...

On Tuesday, May 21, 2019 First City Monument Bank (FCMB) rewarded another set of its Small and Medium Scale Enterprises (SMEs) cus...

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8 Ways To Sell to People Without Forcing Them

1) Discover a NEED For you to make sales  you must be sure that people need the product you intend to SELL. It could be physical/d...

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This July, Over 5,000 African Entrepreneurs Will b...

The Tony Elumelu Foundation (TEF), Africa’s foremost champion of entrepreneurship, will host its 5th Annual Forum — the largest an...

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Unlock Lifetime Access to a Library of 1,000+ E-le...

Regularly $600, you can get StackSkills Unlimited courses for a great deal this holiday season.

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5 Tech Tools To Make You the Envy of Coworkers and...

From a self-correcting selfie camera to an cooler that doesn't need ice.

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Don't "Shake Off" These 5 Business, Brand and Lega...

Whether you're a fan of her music or not, Taylor Swift's success is undeniable. Here are five business lessons learned from Taylor...

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Give or Get MS Office This Holiday Season for Just...

Get a lifetime license, on sale now through December 25.

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