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Category: Business

FCMB Group sustains growth momentum, profit rises ...

FCMB Group Plc announced impressive first-quarter 2024 financial results, with profit before tax rising 192.6% Year-on-Year to N31...

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FAAN, NSA move to cut down on multiple security ch...

The Federal Airports Authority of Nigeria (FAAN) and the office of the National Security Adviser (NSA) have concluded plans to rea...

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How I Started My Business in ‘Prison’

I was in prison! I was going crazy! I hated my life! I need freedom! I was stuck studying Civil Engineering in College bombarded w...

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Why Your Sales May Have Dropped Recently in Nigeri...

Recently, I’ve had countless complaints from different people whose sales have dropped drastically. The frequency of the inquiries...

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Oba Elegushi Serenades Second Wife On Fifth Weddin...

Oba Saheed Elegushi, the 21st Elegushi of the Ikate-Elegushi Kingdom, has displayed his romantic side by celebrating his second wi...

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Who Has Bewitched Our Beloved America? By Femi Fan...

I really do wonder whether those great patriots that fought a long and bloody war against British colonial rule and founded the Un...

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Black Market Dollar To Naira Exchange Rate Today 5...

What is the Dollar to Naira Exchange rate at the black market, also known as the parallel market (Aboki fx)? See the black market ...

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Glad Tidings: Again, Ademola Adeleke Wins Governor...

Sequel to his nomination and conferment of the Governor of the Year honours by The Boss Newspaper, the Osun State Governor, Ademol...

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Saraki Pays Tribute To Yar’Adua 14 Years After

Today is exactly 14 years since the death of former President Umaru Musa Yar’Adua. Former senate president Bukola Saraki described...

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Clinton Sparks Podcast: Founder of Chuck E. Cheese...

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical ...

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Clinton Sparks Podcast: How T.I. Achieved Massive ...

This podcast is a fun, entertaining and informative show that will teach you how to succeed and achieve your goals with practical ...

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Exploring How Virtual Reality is Changing Startups

Virtual reality's immersive environment is where startup marketing is headed, and early adopters will be the ones who profit.

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Keep the Office Cool This Summer with $10 Off a Kl...

The Klima Smart Thermostat can turn your existing mini split, heat pump, or AC into a smart unit.

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Stay Focused and Accessible with These $40 Conduct...

These headphones sit on top of your ears, so you can take calls while staying tuned into your surroundings.

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Prof. Saibu to lead conversation on ADVAN Industry...

By Felicia Nwosu The Nigerian Marketing Development Team, an initiative of Advertisers’ Association of Nigeria (ADVAN), has disclo...

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Unleash Gen Zs’ talent to unlock innovation in cre...

By Seun Johnson As a restless and tech-savvy generation with the power to unlock creativity, the rate at which Generation Z otherw...

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Victoria Ajayi resumes as TVC’s MD/CEO

By Oluwaseyi Lawal Following the announcement of her appointment made on the 29th of  February, newly appointed group Managing Dir...

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Nigerian Breweries gets approval to raise 600bn ca...

By Oluwaseyi Lawal The shareholders of Nigerian Breweries Plc, in their recent 78th Annual General Meeting of the company held at ...

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Meta dominates top global social media advertising...

By Ibidunni Banjoko Social media has solidified its position as the leading media channel for advertising investment globally, wit...

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How Iron Mountain implements conversational AI to ...

The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, s...

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Using video in email to engage customers and close...

Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. The post U...

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Google launches new AI-powered features for Perfor...

The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. The pos...

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Qualtrics launches new Strategy & Research Suite f...

Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. The post Qualtrics launches n...

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What is B2C marketing? Definitions and strategies

Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and bey...

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3 Big Takeaways From 20 Companies Shaping the Futu...

According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for rea...

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Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming p...

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Inside Pinterest’s Mission to Take Over the Desert...

When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the...

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Will Retailers Sacrifice Customer Loyalty to Solve...

In 2023, $247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in s...

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Summer Party Fail? High Noon ‘Lifestyle Guards’ Ra...

The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve your...

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Do men really sleep better than women? Experts exp...

The long-standing lack of inclusion of women in biomedical and behavioral research has been a hindrance to sleep study.

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Amazon CEO Andy Jassy broke labor law with anti-un...

Amazon said it strongly disagrees with the ruling and plans to appeal.

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Novo Nordisk expects 27% sales surge this year but...

The market for obesity treatments may soar above $80 billion by 2030 according to analysts.

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Swedish companies are going bankrupt at a 'remarka...

Last month 942 companies went bankrupt, marking the highest April total since 1994.  

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‘Time is running out’ to build more electric truck...

Daimler Truck, Volkswagen’s Traton, and Volvo are planning to spend $534 million to install at least 1,700 chargers in Europe.

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Revenue: IMF says SSA’s critical mineral reserves ...

The International Monetary Fund (IMF) says the critical mineral deposits in sub-Saharan Africa (SSA) can boost the region's Gross ...

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Foreign exchange swaps fuelling decline in Nigeria...

A member of the Monetary Policy Committee (MPC) of the Central Bank of Nigeria (CBN), Bamidele A.G. Amoo, has said that the declin...

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FG plans national road network program linking 6 g...

Umahi disclose plans to connect the 6 -Geo- political zones of the country with an enduring network of roads. read more FG plans n...

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Domino's Pizza Is Paying Customers Back When They ...

The chain rolled out its new "You Tip, We Tip" initiative on Monday.

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These $1 Bills Could Be Worth $150,000 — Here's Ho...

There are an estimated six million of these erroneous bills in circulation.

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Launching a New Product? You'll Struggle If You Do...

Here are four important positioning lessons from the "world's cheapest car."

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6 Guiding Principles Behind Every Successful Compa...

Certain common characteristics that I identified after analyzing the top companies currently active in the market can aid in achie...

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Gen Z Is Increasingly Turning to Trade Schools as ...

Trade school enrollments increased last year as undergrad degree completion dropped.

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YouTube exceeds Q1 forecast as Ad sales rise by 21...

By Oluwaseyi Lawal YouTube has exceeded expectations in advertising revenue during the first quarter of 2024, soaring by an impres...

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Digital video to surpass linear TV ad spend in 202...

By Oluwaseyi Lawal The Interactive Advertising Bureau, IAB, has released a report stating that digital video advertising is projec...

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How Desperados is revolutionising Nigeria’s party ...

Desperados, the country’s leading flavoured beer brand, is moving beyond simply offering Nigerians a premium beverage to orchestra...

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Carlsberg taps Hope&Glory for global brand PR and ...

By Ibidunni Banjoko Carlsberg, the renowned brewery, has selected Hope&Glory to spearhead strategic planning and creative developm...

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Global non-alcoholic beverage market to grow by 8....

By Oluwaseyi Lawal The Global non-alcoholic beverage market is expected to reach a compound annual growth of 8.6% by 2030. The mar...

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AI transformation: How to prepare your marketing t...

Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board. The pos...

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The great debate: Activity vs. results

Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industr...

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3 ways brands can build trust with privacy-concern...

Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. The post...

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Do CMOs really understand how their teams use mart...

And how much does it matter if they don’t? The post Do CMOs really understand how their teams use martech? appeared first on MarT...

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Unifying first-party data using CDPs and other too...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help enrich data...

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When Media Agencies Score Good Deals for Some Mark...

Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsk...

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Peacock Raises Prices as NewFronts Get Underway

Peacock may not be taking part in the 2024 NewFronts, but the NBCUniversal streamer is making its presence felt--with a price incr...

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Google Touts Programmatic Video Capabilities and D...

Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Vi...

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Teleflora Drops a Mother’s Day Ad Celebrating the ...

Mom wasn't always a mom, you know. She had a life before childbirth, and it might well have included singing in a band, jumping ou...

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Paramount CEO Bob Bakish Officially Exiting Compan...

Today, Paramount announced Bob Bakish was stepping down from his role as CEO and from its board of directors. The news came amid o...

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HSBC CEO Noel Quinn, who pivoted Europe's largest ...

HSBC and other China-exposed lenders are trying to navigate a more complicated geopolitical environment.

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Austin-based company fined for flaring that led to...

“It’s completely the opposite of the way it’s supposed to work,” said Environment Secretary James Kenney.

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The secret weapon for heart health and living long...

Climbing just five flights per day could reduce your risk of cardiovascular disease by 20%, study says. 

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Frustrated by high drug prices, California will of...

California plans to give away many of the packs of generic Narcan for free to first responders, universities and community organiz...

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AI lets anyone generate music in seconds. That’s p...

AI music developers must prioritize ethical licensing practices and collaborate closely with songwriters and copyright owners.

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MTN Nigeria’s net forex losses rises to staggering...

MTN Nigeria reported a net foreign exchange loss of N656.3 billion in the first quarter of 2024 as a continuation of the naira's d...

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Nigerian banks lose N2.09 billion to frauds in Q4 ...

Nigerian banks lost a total of N2.09 billion to frauds in Q4 2023 with mobile emerging as the top channel through which the larges...

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Shareholders approve NGX’s proposed N10 billion ca...

 Shareholders of Nigerian Exchange Group (NGX) Plc have given their approval for the group's initiative to raise capital of up to ...

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Only 20% of Nigerian bank staff involved in fraud ...

Only 20% of Nigerian bank employees implicated in fraudulent activities were dismissed in 2023, indicating a lenient stance toward...

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Google opens applications for Startups AI Accelera...

Tech giant, Google, has announced the opening of applications for the 8th cohort of its Google for Startups Accelerator Africa pro...

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Aston Villa, West Ham join Newcastle in race to si...

Top Premier League clubs Newcastle United, West Ham and Aston Villa are reportedly targeting Super Eagles and Leicester City midfi...

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Campbell to co-chair US-Nigeria Binational Commiss...

Kurt Campbell is expected to co-chair the sixth U.S.-Nigeria Binational Commission (BNC) with Foreign Minister Yusuf Tuggar. read ...

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Premier league clubs approve new spending cap

Premier League clubs have agreed to implement a spending cap to bridge the financial gap between teams at the top and bottom of th...

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MTN declares second successive loss as inflation, ...

MTN Nigeria Communications Plc has reported a second successive loss after declaring a loss after tax of N392.7 billion for read m...

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FG Urged to Convert 50% Nigerian Universities to V...

An expert has called on the Federal Government to consider converting about 50 percent of the universities in Nigeria into vocatio...

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How To Reprogram Your Mind For Abundance

Having an abundance mentality is about having a prosperity mindset. It is about believing that there is unlimited wealth in this w...

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3 Ways To Earn Passive Income – Make Money While S...

To be a financially successful person you have to work really hard and there is no way around it. You have to give at least 40 to ...

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The ENTREPRENEURSHIP Journey

Being an entrepreneur is no easy task by far. You have to wear a lot of hats, especially when your business is just starting out a...

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Naira Bounces Back, Gains 10% At Parallel Market A...

The naira regained strength against the haven currency over the weekend, breaking below the N1,300 resistance level at the paralle...

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Ex-CBN Director Exposes Kickback Emefiele Collecte...

John Ikechukwu Ayoh, a former director at the Central Bank of Nigeria (CBN), has testified against Godwin Emefiele, ex-governor of...

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Cabinet Reshuffle: Tinubu May Redeploy Adelabu, Ma...

President Bola Ahmed Tinubu is reportedly planning a cabinet reshuffle, which may see some ministers redeployed to different minis...

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NFF Announces Super Eagles New Coach

Finidi George has been appointed as the new coach of the Super Eagles. The Nigeria Football Federation (NFF) announced George’s ap...

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Black Market Dollar To Naira Exchange Rate Today 3...

What is the Dollar to Naira Exchange rate at the black market, also known as the parallel market (Aboki fx)? See the black market ...

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Elevate Eating for Your Pet with This Discounted F...

Chow Down is made of sturdy material that's well designed to for any home or office.

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Increase Your iPad Productivity with This Magic Ke...

Save more than 60% on this keyboard that's designed to work with the iPad 10th Gen, but only through April 30th.

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Gear up for Summer Camping with $22 Off This Power...

Planning weekends outdoors this summer? Don't do it without this light.

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Stay Locked In and Accessible with These Open-Ear ...

These open-ear Bluetooth headphones sit on top of the ear, and are available for the best price online.

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This Set of Chef's Knives Is Nearly $300 Off

Secure a set of cutting-edge blades with an elegant gift box at a discount.

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Nigerian cinema advertising market to reach US$8.1...

By Oluwaseyi Lawal The Nigerian cinema Advertising market has been projected to reach the sum of US$8.13m by 2029 showing a compou...

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President Tinubu kicks off first phase of Consumer...

By Felicia Nwosu President Bola Tinubu has given his permission to kick-off the launch of the first phase of the Consumer Credit S...

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Leo Burnett Chicago names Kate Jeffers as new CEO

By Ibidunni Banjoko Leo Burnett Chicago has announced the appointment of Kate Jeffers as its new Chief Executive Officer, effectiv...

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Netizens kick against Multichoice’s new price hike...

By Abimbola Mohammed Citing an increase too many, netizens have kicked against Multichoice’s planned increase for its DStv and Got...

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Redmond wants media regulators to keep abreast of ...

By Felicia Nwosu Following the far-reaching changes in  Nigeria’s media space in terms of regulation, Ronan Redmond, the outgoing ...

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AI content creation: Ushering in the unimaginable

Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficien...

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What can a potential U.S. TikTok ban teach markete...

Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer conn...

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AI-powered martech releases and news: April 25

Also, an educator learns the drawbacks of using artificial intelligence to frame someone. The post AI-powered martech releases a...

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Microsoft unveils a new small language model

Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market. The post Microsoft unveils a ...

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The Latest CMA Report Brings New Privacy Concerns ...

When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to...

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Brands Chase Football Marketing Momentum at NFL Dr...

Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the...

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These 5 Tech Giants Are Most Likely to Buy TikTok,...

After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the ...

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Telemundo Takes Upfront to the Next Level With SNL...

Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 1...

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Fanta’s Famous Jingle Is Back With New ‘Wanta Fant...

The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-l...

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Farmers in Africa look to ancient fertilizer metho...

“This is how our fathers and forefathers used to feed the earth and themselves before the introduction of chemicals and inorganic ...

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