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Category: Business

NFL and WNBA Fans Want More for Their Data Than Du...

As sports marketing spreads across platforms and fandoms, it's become increasingly important for broadcasters, sponsors, leagues a...

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12 Industry Leaders Highlight Tips for How Agencie...

Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight fr...

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No More Networks and Streamers. In 2024, There’s O...

At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly r...

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Corona Leans Into Latinx Roots With Bilingual Ads ...

Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots. Created by agency MullenLowe,...

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4 Ways Consumer Brands Can Break Up With Plastics ...

We've grown accustomed to accepting wildly overdesigned and unnecessary packaging because brands want their products to stand out ...

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iGaming SEO: Boost Traffic To Your Online Game Pla...

iGaming is a fast-growing sector with many opportunities. However, it’s a very competitive industry that needs specialized techniq...

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How to Make Money Blogging: The Ultimate Guide to ...

Many people have blogs but struggle to make money from them. Some want to begin blogging but are discouraged because they can’t…...

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From Morley's to Amelia Dimoldenberg Chicken Shop ...

“Its lovely fresh acidity pairs so well with salty and fatty foods."

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Buy now, pay later companies must give consumers t...

The CFPB said that buy now, pay later lenders need to extend many of the same rights and protections as classic credit card provid...

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Danish pharma giant Novo Nordisk's building is in ...

Over 100 firefighters battled the blaze on Wednesday—the second in as many weeks.

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Oleksandr Usyk couldn’t find sparring partners for...

Usyk is the co-founder of the app, Ready To Fight. The platform debuted last year and has about 100,000 users, including boxers an...

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France lost control of parts of New Caledonia

The Pacific territory of 270,000 people has been in turmoil since May 13, when violence erupted over plans to extend voting rights...

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MPR hike: Nigerian businesses need single-digit in...

The Centre for the Promotion of Public Enterprise (CPPE) has called on the Central Bank of Nigeria (CBN) to expedite the window of...

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Nigeria’s top 10 grossing actors earned nearly N3 ...

Nigeria’s top 10 highest grossing actors earned nearly N3B in 2023. The post Nigeria’s top 10 grossing actors earned nearly N3 bil...

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Minister of Aviation confirms Air Peace resolved s...

The Minister of Aviation and Aerospace Development, Festus Keyamo, has confirmed that Air Peace has resolved the safety issues rai...

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Techstars CEO steps down

The Chief Executive Officer of Techstars, Maëlle Gavet has announced her departure from the company, citing health reasons. The po...

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SEC approves International Breweries’ 161 billion ...

International Breweries has announced that it has received approval from the Securities Exchange Commission (SEC) to proceed with ...

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PFAs see rising equity payment for mortgage boost ...

The Pension Fund Administrators of Nigeria (PenOp) says rising allocation to equity contributions for residential mortgages will b...

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Nigerian students studying in UK thrown off univer...

A group of Nigerian students have been thrown off university courses and ordered to leave the United Kingdom after they read more ...

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Nigeria’s payment system can self-protect against ...

The Nigerian payment system can self-protect against fraud, Efemena Ogie, head of partnerships, Moniepoint has disclosed. “Nigeria...

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SGF says Tinubu’s reforms delivering investments, ...

By Precious Mark George Akume, the secretary to the government of the Federation, said on Wednesday that President Tinubu’s polici...

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Market sees first dip as further rate hike hurts s...

Nigeria’s equities market on Wednesday recorded its first decline this week, erasing previous days’ gains as investors priced in T...

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Lands and Mining Watch Ghana petitions President i...

The Lands and Mining Watch Ghana (LMWG), a civil society organisation dedicated to promoting responsible and sustainable mining p...

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Attorney-General accuses media of distorting infor...

The Office of the Attorney-General and Minister of Justice has accused the media of distorting information on the composition of ...

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Man jailed three months for stealing mobile phone ...

A labourer, Abraham Amissah, alias Ambulance, has been sentenced to three months imprisonment in hard labour by the Tarkwa Distri...

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IMF tells Ghana to improve energy sector governanc...

The International Monetary Fund (IMF) has urged Ghana's government to improve the country's energy sector governance architecture...

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UNDP launches MSMEs Nimdie Series to empower Ghana...

The United Nations Development Programme (UNDP) has launched an innovative programme to support the growth and sustainability of ...

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Pedigree dog food recalled because it may contain ...

The governmental agency noted that there have been no reports of injury or illness to any pets thus far.

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Why so many wacky food mashups have taken over sto...

Surprising flavor combinations – like gravy-flavored Jones Soda or Van Leeuwen’s Kraft Macaroni and Cheese ice cream -- are showin...

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FDIC chair Martin Gruenberg to resign after sex-ha...

Earlier in the day a top Democrat had called for the FDIC chair to be replaced after an external review found sweeping reports of ...

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Scaling Your Solopreneurs Business Through Collabo...

Solopreneurship can be a rewarding yet challenging journey. While the autonomy and independence are appealing, scaling the busine...

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Kudos Funded $10.2M to Enhance AI Smart Wallet Ser...

Kudos, a Los Angeles, CA-based developer of a smart assistant intended to tell users the best card to use when they check out. Th...

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EXCLUSIVE! Saudi Arabian Club Offers Osimhen Highe...

Napoli’s striker, Victor Osimhen, is generating significant interest from clubs in the oil-rich country of Saudi Arabia. An undisc...

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Olubadan Stool: I’m Ready To Mount The Throne Of M...

Oba Owolabi Olakulehin, the Olubadan-designate, declared he was prepared to take on the role of 43rd Olubadan. Oba Olakulehin made...

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Black Market Dollar To Naira Exchange Rate Today 2...

What is the Dollar to Naira Exchange rate at the black market, also known as the parallel market (Aboki fx)? See the black market ...

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How Former Minister Of Labour Dies After Auto Acci...

A former Minister of Labour and Chairman of First Bank Nigeria, Ajibola Afonja is dead. A family source said the Oyo-born Prince p...

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Don’t Allow Anyone To Drag You Into Politics  —Akp...

The Senate President, Godswill Akpabio has advised Davido, the Afrobeats singer, not to “allow anyone drag you into politics”. Akp...

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The Future of SEO — 3 Trends Every CEO Should Know...

AI has caused so many changes in SEO. This article is intended to give entrepreneurs an understanding of how the changes are impac...

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This CEO Says Prioritizing Purpose Over Profit Is ...

It's time you ask yourself as a leader if the business you are running is focused only on monetary gains or fulfills a larger purp...

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From Walking Papers to Walking Tours: How I Went F...

My deep love of history and booze finally collided in a side hustle that keeps my legs (and drinking arm) extremely active.

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Commencement Speaker Gives Graduates $1,000 in Env...

Granite Telecommunications founder and CEO Robert Hale Jr. spoke to University of Massachusetts Dartmouth graduates and gave a gif...

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Here's How Much Money Xander Schauffele Won at the...

This year's purse was $18.5 million in total, up $1 million from last year.

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Sustainability is the next frontier of marketing –...

By Felicia Nwosu Akinola Afere, Director, Client Services at Kantar (Insights Division), has said that sustainability will be the ...

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There are 10 types of CDP. Here’s why that matters...

Discover the focus, use cases and weaknesses of 10 different types of customer data platforms. The post There are 10 types of CD...

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Show, don’t tell: How storytelling leads to lastin...

Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. The post...

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Escaping the marketing circus: How empathy can rea...

Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. The post Escapi...

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Launching a loyalty program: Best of the MarTechBo...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologi...

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How to archive your Universal Analytics historical...

Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 d...

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Consumer Brands Are Leaving Trillions of Dollars B...

In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. Aft...

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Sean Downey on How YouTube’s AI Delivers Ad Result...

At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of conten...

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Exclusive: Sheryl Swoopes and Nike Assist Women’s ...

Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to res...

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Meet Vidhya Srinivasan: the Google Exec With the T...

When she was a kid, Vidhya Srinivasan, Google's vice president and general manager of ads, was sure of one thing: She wanted to be...

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Leaked Presentation Shows How Google Is Pitching I...

Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event, which kickstarts today...

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How GSK CEO Emma Walmsley kept her job and turned ...

A vaccine breakthrough helped Walmsley after Elliot's argued in 2021 that Britain’s oldest drugmaker had “lost its way.”...

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Apple slashes iPhone prices in China for the secon...

Analysts say the out-of-character price cut is a "strategic move" to help Apple shore up its position in the world's second-larges...

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Denmark’s economy shrinks 1.8% on reduced pharma p...

GDP dropped 1.8% from the previous three months, the largest fall in almost four years.

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Drone pilots don't have First Amendment right to o...

The panel of the 4th U.S. Circuit Court of Appeals, in upholding a trial court’s decision, found the free-speech protections of Mi...

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Trump’s Truth Social company lost more than $300 m...

At this early stage in the Company’s development, TMTG remains focused on long-term product development, rather than quarterly rev...

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Expenditure of inbound tourists to Ghana increased...

Inbound tourists to Ghana are reported to have spent some $3.8 billion in 2023. The post Expenditure of inbound tourists to Ghana...

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Ghanaians told to lower their expectations on gove...

A professor of Economics at the New York University in United Arab Emirates, Yaw Nyarko, says citizens must have low expectations...

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People climb rocks, mountains, and trees to make c...

The Paramount Chief of the Bawiesiboi Traditional Area in the Sissala East Municipality, Kuoro Baluagu Bania Sapara II, says peop...

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As harassment of journalists increases, African me...

Journalists working in African countries are always at the receiving end of harassment from authorities. It is so easy to think j...

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OSP and CAGD unearth GH¢2.8m payroll fraud

The Office of the Special Prosecutor (OSP) and the Controller & Accountant General's Department (CAGD) discovered GH¢2,854,144.80...

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ICAN, NGX honour Dangote Cement for excellence in ...

Dangote Cement has been honoured with the top prize at the inaugural Corporate Reporting Award, jointly organized by the Institute...

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Jaiz Bank posts pre-tax profit of N11billion for F...

Jaiz Bank Plc has announced its audited financial results for 2023, reporting a profit before tax of N11.1 billion. This is a 67% ...

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Monthly food inflation declines for second consecu...

Nigeria’s month-on-month food inflation declined in April for the second consecutive time following five months of consistent incr...

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FG gets 52% in tax for every N1 we make as profit ...

Africa’s richest man, Aliko Dangote, has said that the federal government takes 52% tax on every N1 his company earn in profit in ...

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How bootstrapping can fuel startup success as VC f...

The search for funding is crucial to a startup’s survival, especially in its early stages. However, while this is valid, read more...

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Mutfwang allocates N155million for religious touri...

Daiyabu Daudu says Caleb Mutfwang allocated the sum of 155M naira to facilitate the pilgrimage process for religious tourism to Sa...

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Staying ahead of the curve: Innovative leadership ...

Ever-Shifting Tides of Insurance The insurance industry today has become quite complex with a lot of moving and changing parts, re...

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Ondo will soon be top global destination for touri...

Lucky Aiyedatiwa, Governor of Ondo state, has assured of his administration’s determination to make the state a top global destina...

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Chapel Hill’s NIDF eyes N20.24bn from series 10 of...

Nigeria Infrastructure Debt Fund (NIDF) Series 10 offer of up to N20.24billion which opened on May 15, closes on June read more Ch...

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BREAKING: Iran’s President Raisi Killed In Helicop...

Iran’s President Ebrahim Raisi has died in a helicopter crash at age 63, Iranian news outlets have reported. Foreign Minister Hoss...

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London Airport Files Report To Stop Air Peace’s Op...

The London Gatwick Airport has filed two mandatory occurrence reports to the United Kingdom Civil Aviation Authority (CAA) against...

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Black Market Dollar To Naira Exchange Rate Today 2...

What is the Dollar to Naira Exchange rate at the black market, also known as the parallel market (Aboki fx)? See the black market ...

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Upcycled Couture: Turning Old Clothes into Stylish...

In a world where fast fashion rules, upcycling provides a welcome change of pace. This process can open up a world of endless poss...

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JUST IN: Nigeria’s Ex-Minister Ajibola Afonja Is D...

Prince Ajibola Sulaimon Afonja, a former Minister of Labour and Productivity under the Interim National Government, is reported de...

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Organize Your Podcasts and Audio Content with This...

Player FM lets you organize and sync podcasts across different platforms in one place.

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Your Company May Have a Costly Trust Problem. Here...

Most companies are thinking about trust in the wrong way. Here's how to reframe trust as a product and supercharge your business.

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Stay Prepared on the Road with This $80 Tire Infla...

Take a step to make business travel a bit safer.

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Optimize Your Remote Workflow with Maximum Connect...

Stay connected as you work from home or anywhere in the world with this versatile stand with eight ports and 5Gbps data transfer s...

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Add Some Life to the Office with $60 off This Blue...

This TREBLAB speaker provides 360-degree HD sound and high-powered connectivity.

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How Happy Coffee Experience Centre provides innova...

Happy Coffee Experience Centre is duly registered under the Corporate Affairs Commission (CAC) in Nigeria. Its business operations...

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Maltina Teacher of the Year 2024 calls for entries

By Felicia Nwosu Maltina, a premium malt drink brand from the stable of Nigerian Breweries Plc, has called for entry submission an...

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MARKETING EDGE on TV hosts Rotimi Olaniyan tomorro...

By Felicia Nwosu Due to a live broadcast, this week’s episode of the foremost brand-centric, advertising and marketing television ...

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Onga celebrates culture and talent: Sponsors AMVCA...

Onga, a leading seasoning brand renowned for enhancing the great tastes and aroma in every dish, solidified its commitment to cele...

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ADVAN re-elects Uwubanmwen as president

By Felicia Nwosu The Advertisers Association of Nigeria, ADVAN, has re-elected Osamede Uwubanmwen, Commercial Director, Biogeneric...

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Lower Fifth Avenue retail scene thriving after sev...

Manhattan’s retail scene is such a mixed bag as to defy generalization.

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Luxury West Midtown rental space The Ellery offers...

The building by Taconic Partners and National Real Estate Advisors has an address of 312 W. 43rd St. but its taller portion is a 3...

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Waldorf Astoria operator stays mum on reopening da...

The prolonged shutdown is an embarrassment to operator Hilton, which has spread the “Waldorf Astoria” brand around the world while...

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100-hour weeks and heart palpitations: Inside Wall...

The tragic deaths of two Bank of America employees has become a flashpoint for anger over allegedly unrealistic work expectations ...

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Lawmakers push to speed up NYC casino licenses tim...

Two state lawmakers say it's time to roll the dice on awarding casino licenses in the New York City area and are backing a bill th...

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Why startups need more than just press releases

Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success....

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Cutting through the hype: Generative AI adoption i...

AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations. The pos...

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Is Google a monopoly? The DOJ’s case in 11 slides...

Here are the key points under contention in the most significant anti-trust case of this century, The post Is Google a monopoly? ...

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What to Do Next When Your Brand Gets Surprise Earn...

Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernau...

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Behind the Scenes of the Most Non-Upfront 2024 Upf...

To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and c...

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Who Needs Minecraft? Kentucky Tourism Creates Orig...

It's no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism b...

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Disney’s Rita Ferro Explains Bob Iger’s Upfront Re...

Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly fiv...

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King Charles’ Bloody Portrait Shows the Royal Bran...

Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's p...

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