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Category: Business

This CEO Says Prioritizing Purpose Over Profit Is ...

It's time you ask yourself as a leader if the business you are running is focused only on monetary gains or fulfills a larger purp...

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From Walking Papers to Walking Tours: How I Went F...

My deep love of history and booze finally collided in a side hustle that keeps my legs (and drinking arm) extremely active.

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Commencement Speaker Gives Graduates $1,000 in Env...

Granite Telecommunications founder and CEO Robert Hale Jr. spoke to University of Massachusetts Dartmouth graduates and gave a gif...

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Here's How Much Money Xander Schauffele Won at the...

This year's purse was $18.5 million in total, up $1 million from last year.

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Sustainability is the next frontier of marketing –...

By Felicia Nwosu Akinola Afere, Director, Client Services at Kantar (Insights Division), has said that sustainability will be the ...

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There are 10 types of CDP. Here’s why that matters...

Discover the focus, use cases and weaknesses of 10 different types of customer data platforms. The post There are 10 types of CD...

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Show, don’t tell: How storytelling leads to lastin...

Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. The post...

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Escaping the marketing circus: How empathy can rea...

Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. The post Escapi...

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Launching a loyalty program: Best of the MarTechBo...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologi...

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How to archive your Universal Analytics historical...

Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 d...

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Consumer Brands Are Leaving Trillions of Dollars B...

In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. Aft...

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Sean Downey on How YouTube’s AI Delivers Ad Result...

At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of conten...

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Exclusive: Sheryl Swoopes and Nike Assist Women’s ...

Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to res...

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Meet Vidhya Srinivasan: the Google Exec With the T...

When she was a kid, Vidhya Srinivasan, Google's vice president and general manager of ads, was sure of one thing: She wanted to be...

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Leaked Presentation Shows How Google Is Pitching I...

Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event, which kickstarts today...

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How GSK CEO Emma Walmsley kept her job and turned ...

A vaccine breakthrough helped Walmsley after Elliot's argued in 2021 that Britain’s oldest drugmaker had “lost its way.”...

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Apple slashes iPhone prices in China for the secon...

Analysts say the out-of-character price cut is a "strategic move" to help Apple shore up its position in the world's second-larges...

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Denmark’s economy shrinks 1.8% on reduced pharma p...

GDP dropped 1.8% from the previous three months, the largest fall in almost four years.

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Drone pilots don't have First Amendment right to o...

The panel of the 4th U.S. Circuit Court of Appeals, in upholding a trial court’s decision, found the free-speech protections of Mi...

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Trump’s Truth Social company lost more than $300 m...

At this early stage in the Company’s development, TMTG remains focused on long-term product development, rather than quarterly rev...

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