Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. "It's data that puts the transaction in context," he said. While metadata can...

  Business   Apr 4, 2024   0   48  Add to Reading List
Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

ARE YOU TIRED OF LOW SALES TODAY?

Connect to more customers on doacWeb

Post your business here..... from NGN1,000

WhatsApp: 09031633831

ARE YOU TIRED OF LOW SALES TODAY?

Connect to more customers on doacWeb

Post your business here..... from NGN1,000

WhatsApp: 09031633831

ARE YOU TIRED OF LOW SALES TODAY?

Connect to more customers on doacWeb

Post your business here..... from NGN1,000

WhatsApp: 09031633831

Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. "It's data that puts the transaction in context," he said. While metadata can...
Read Original   

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow