“Trust Is More Expensive Than Attention” — doacWeb's Founder, Didi-Omah

Attention is the new currency as said everywhere, no doubt. But let me tell you the truth; do you know that trust is more expensive than attention. Trust pay for goods today before the physical payments drop, based on both parties agreement. Executive, invest in trust first, then take action that draws attention. People's trust is more valuable, effective and expensive than attention.

Attention may buy you today's revenue, but trust secure you everyday revenue without running promotion. Everywhere I go, I try my best to win trust, by keeping to my words — keep the promises I made, regardless of what happened. Trust is more expensive than attention. Trust keep your income on steady flow, attention bring instant response — trust secure more money and attract referrals. 

A good brand is build on trust, awareness draws attention — but trust is build by honesty and faithfulness. Trust is more effective and better than attention. As a business person, you must first create awareness, then keep the system growing — and this growth is built by trust. Executive, attention may give you instant response; but trust guarantee you steady cash flow. doacWeb is in 180 territories and countries today, is built by trust. Keep to our words, what doacWeb is experiencing — we openly let everyone know. 

Because of the trust we have built over the years, forced us to upgrade from shared hosting to manage VPS — yet we are still not generating any revenue from the platform, doacWeb. Trust is hard to build, but when successfully built — it creates unlimited opportunities. But when trust is broken it cannot, it can never be rebuilt. I tell everyone that want to grow, to focus on building more trust from people — because it is who have the trust of people, gain the money freely from the public. Build trust! Create awareness.

© Didi-Omah Augustine Chinazaekpere 

Chief Executive/Chief Product Officer, doacWeb