Meta extends brand safety controls to Threads through IAS partnership expansion
Integral Ad Science expanded its AI-driven Content Block List optimization solution to Threads feed 18 May, enabling advertisers applying brand safety controls across Meta’s rapidly growing social platform that surpassed 400 million monthly active users globally in 2025. The expansion builds on IAS’s 2024 selection as Meta’s first independent optimization solution provider, extending capabilities previously […] The post Meta extends brand safety controls to Threads through IAS partnership expansion appeared first on Marketing Edge Magazine.
Integral Ad Science expanded its AI-driven Content Block List optimization solution to Threads feed 18 May, enabling advertisers applying brand safety controls across Meta’s rapidly growing social platform that surpassed 400 million monthly active users globally in 2025. The expansion builds on IAS’s 2024 selection as Meta’s first independent optimization solution provider, extending capabilities previously […]
The post Meta extends brand safety controls to Threads through IAS partnership expansion appeared first on Marketing Edge Magazine.
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