Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive lies in modern marketing. It has convinced brands to chop their ads into six-second clips, flood feeds with disposable content, and chase trends they do not understand, all in pursuit of a generation that is supposedly too distracted to […] The post Gen Zs are not distracted; your brand is just irrelevant appeared first on Marketing Edge Magazine.

  Business   Jul 16, 2026   0   4  Add to Reading List
Gen Zs are not distracted; your brand is just irrelevant












The myth that Gen Z has a short attention span is one of the most expensive lies in modern marketing. It has convinced brands to chop their ads into six-second clips, flood feeds with disposable content, and chase trends they do not understand, all in pursuit of a generation that is supposedly too distracted to […]

The post Gen Zs are not distracted; your brand is just irrelevant appeared first on Marketing Edge Magazine.

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