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Category: Business

The top 10 benefits of customer data platforms

Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be re...

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GrowthLoop and TransUnion partner to improve audie...

CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates. The post GrowthLo...

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Achieving a low Gmail spam rate: 3 essential steps

Tips to stay compliant with Google's email guidelines, plus best practices for data hygiene, domain authentication and privacy la...

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It’s time to turbocharge our path to email innovat...

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. T...

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The state of GA4, one year after the big migration

A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the si...

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Hershey’s AI-Powered Ad Campaign Sold More Candy a...

When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the...

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How Brands and Cannabis Companies Are Maximizing T...

Tipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that are meant to deliver a pleasant, light buzz...

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Why Time’s Taylor Swift Feature Was Marked Brand U...

What do a feature on Taylor Swift, a profile of Sam Altman and a piece about the James Webb telescope all have in common? Last yea...

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Finally, the Ad Industry Can Deliver on Purpose-Dr...

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies o...

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How CTV Marketers Are Using Gen AI to Improve Cont...

Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creati...

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Deliveroo returns to order growth with a 2% increa...

Orders were up 4% in the international division and Deliveroo reported flat order growth in the UK and Ireland.

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AI deepfakes could decide U.S election, experts wa...

Political strategists warn of a 'race to the bottom' as AI supercharges the spread of fake news.

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Biden administration agrees to provide $6.1bn for ...

Senate Majority Leader Chuck Schumer, D-N.Y., personally courted Micron to build what would ultimately be a set of four chip facto...

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Unions want to stop firms using AI to spot facial ...

The TUC says the U.K. is losing a race against time to stop AI from taking over the workplace.

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Jamie Dimon confronted Bill Gates after the Micros...

But Dimon did agree with Gates on the wider point that "technology changes everything"—even if that hadn't meant banks becoming re...

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How Old Do You Have To Be To Dropship? A Practical...

Dropshipping is an intriguing business model for young and growing entrepreneurs due to its low startup costs and minimal overhead...

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10 Most Important Dropshipping Questions to Ask Su...

Choosing the right supplier is important for the success of your dropshipping business. By employing the right dropshipping questi...

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10 Steps For Maximizing Profits with Dropshipping:...

The main aim of any business organization is to drive profits, of which dropshipping is not excluded. Thus the reason why many dro...

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Basic steps for Managing and Scaling a Dropshippin...

Dropshipping has now become a well-known business model for entrepreneurs and small business owners, however, managing and scaling...

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Google Nigeria to commence first training of journ...

Google Nigeria is set to train journalists in Artificial Intelligence (AI) and has kicked off with 25 females from the Nigeria Ass...

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