Toyota Has To Sell About 65 Cars To Match Ferrari’s Profit From One

Toyota needs to sell around 65 cars to reach the profitability that Ferrari earns from just one. The differences in their business models helps.

  Car Talk, Autos   May 20, 2026   0   1  Add to Reading List
Toyota Has To Sell About 65 Cars To Match Ferrari’s Profit From One

Toyota and Ferrari may both be original equipment manufacturers, but you don't get too many opportunities to talk about them in the same breath. After all, one is a world-leading automaker in terms of scale, turning out vast numbers of Camrys, Tacomas, and Rav4s, and the other is a tightly controlled luxury performance brand. In fact, Ferrari sells fewer cars globally in a 12-month period than Toyota moves in a handful of busy days.

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