The Macallan Unveils Beauty Tukura and Sunkanmi Ojulari as Its New Creative Partners

The Macallan, the world-renowned Scottish single malt whisky celebrated for its mastery, heritage, and craftsmanship, has announced Beauty Tukura and Sunkanmi Ojulari (Sunky O) as its new Creative Partners in Nigeria. This partnership marks a significant step in The Macallan’s commitment to deepening its presence in culture, creativity and modern luxury across West Africa.

The exclusive unveiling dinner, held on Thursday, December 11, 2025, at The Macallan Lounge, Kaly, Lagos, drew notable personalities and cultural tastemakers including Lanre Da’Silva, Ezinne Akudo, Dede, RooBoy, Hermes, Shaun, Jay On Air, and Fola David (Guinness World Record Holder), further affirming The Macallan’s connection to influential voices across fashion, media, art, and entertainment.

Recognised globally for its devotion to craftsmanship and storytelling, The Macallan continues to build meaningful relationships with leading voices who reflect purpose, excellence, and the spirit of mastery. Beauty and Sunky, both influential figures in their respective fields, will support the brand in shaping cultural conversations and deepening emotional engagement with a new generation of discerning consumers.

As part of the partnership, the duo will lead immersive storytelling moments that highlight The Macallan’s heritage, creative values, and place within contemporary Nigerian culture. Their upcoming content will integrate themes of craftsmanship, creativity, personal milestones, and the significance of elevating everyday moments, a reflection of The Macallan’s philosophy of patience, intention and mastery.

Speaking on the partnership, Hammed Adebiyi, Senior Brand Manager, West & Central Africa (WACA), Edrington Portfolio, said: “Beauty and Sunkanmi represent a modern generation of cultural voices who approach their craft with depth, discipline and a commitment to excellence. Their stories align strongly with The Macallan’s values, and this partnership allows us to connect with audiences in ways that feel authentic, meaningful and culturally relevant. We are excited to work with them to create enduring narratives that celebrate mastery in all its forms.”

Beauty and Sunky will play a key role in The Macallan’s cultural and consumer engagement calendar from December 2025 through mid-2026. Their content roll-out will include editorial storytelling, curated lifestyle moments, festive-season narratives, milestone-day activations, and a series of brand-led culture features that explore the intersection of creativity, purpose and luxury. Each content phase will spotlight how The Macallan enhances significant moments, whether reflective, celebratory, or creatively inspired.

The partnership also supports The Macallan’s long-term vision of becoming a cultural touchpoint in Nigeria, leveraging the power of influential storytellers to reinforce the brand’s heritage while remaining deeply rooted in today’s creative landscape.