The cost of Japa: PR’s institutional memory loss

The growing wave of Japa is leaving more than empty desks across Nigeria’s public relations industry. As experienced practitioners relocate, they take with them years of professional judgement, client knowledge, industry relationships and lessons from past crises, creating a widening gap in the institutional memory needed to sustain the profession. Truly, a profession can survive […] The post The cost of Japa: PR’s institutional memory loss appeared first on Marketing Edge Magazine.

  Business   Oct 1, 2026   0   10  Add to Reading List
The cost of Japa: PR’s institutional memory loss












The growing wave of Japa is leaving more than empty desks across Nigeria’s public relations industry. As experienced practitioners relocate, they take with them years of professional judgement, client knowledge, industry relationships and lessons from past crises, creating a widening gap in the institutional memory needed to sustain the profession. Truly, a profession can survive […]

The post The cost of Japa: PR’s institutional memory loss appeared first on Marketing Edge Magazine.

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