The Branding Trick That Helped Dude Wipes, Colgate, Oatly, and Uber Rise Above the Rest

It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.

  Business   Sep 16, 2025   0   37  Add to Reading List
The Branding Trick That Helped Dude Wipes, Colgate, Oatly, and Uber Rise Above the Rest
It's called "strategic enemy" — a way to position your brand against an enemy your consumer hates. Here's how to do it.
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