Super Bowl Ads: Star Talent Fees Down As AI Surges

A survey of CMOs, network execs, media buyers, agents and talent, are painting a picture of what to expect between plays during this year’s Big Game — and the economics behind the ads.

  Entertainment   Feb 5, 2026   0   21  Add to Reading List
Super Bowl Ads: Star Talent Fees Down As AI Surges
A survey of CMOs, network execs, media buyers, agents and talent, are painting a picture of what to expect between plays during this year’s Big Game — and the economics behind the ads.
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