Qualities Of A Good Marketing And Sales Rep. By Didi-Omah Augustine Chinazaekpere

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There is what we called, influence process — that is what the salespeople, politicians, business people, entertainers, pastors, and all fields: uses to get people say, YES. 

You have to be a good salesperson and good with the influence process, to get that YES from people, and that lead to sales or acceptance in return.

The influence process, is what make people say YES. It is not about the qualities, benefits and features — they are important. But it is about the process we use to present the product or service to them, be it written or audio or visual, it can be a public presentation or at conference.

Get out of imagination, laboratory, library or scientific research — get into the real world, where people are getting the influence everyday. Give them life applicable knowledge, real world experiences, all these must be in your process, in your message.

As a salesperson, you must make sure that people say YES to you, that they hunger to get your product or service — rushing you to get their money.

Sell to them the experiences and lifestyle — that's what people loves and wants mostly.

Follow the principles of influence:

1. Trustworthy

This is the number one of the principles of influence. People tend to buy and patronise those they trust. You can give a trust offer, this will make people feel safe and willing to give back to you.

2. Liking 

People prefers to say, yes to those they know and like. How possible can we use this, when they don't know our product or service, when they don't like our product or service.

How can we achieve liking? One thing salesperson can do is to find something that is common to ours, similar to the known product or service — giving additional features that make the difference. 

3. Authority 

Of course we prefer to say, Yes, to those who are expert, ahead of us, those in authority. No one will buy from an amateurs, you must possess authority in your message, even when you are starting. Learning from exploration of knowledge, not necessarily from your experience.

Excerse authority with evidence, being knowledgeable, or possible have experienced.

4. Social Proof 

The idea that this works, it has happened, and it is still happening. Get testimonials, and feedbacks possible. 

You have to use the negative feedbacks to work — improve on your business; while using the positive feedbacks to advertise your offer. 

People move more when they see information that show this is the biggest or fastest or reliable or only way to do things. Present social proofs, it looks real and cause people to be at ease.

It must be honest, it must be costless — first it must have quality to persuade people pay attention to it. This will increase the sales level to over 200 percent, when use rightly.

5. Scarcity 

We want those things that are scarce where doing the thing at need availablity are not necessarily available. What we are selling are scarce to get in that environment, and people want them, people need it as much seeking for more availability.

Scarcity double purchases. It is one of the driving forces to win people within short period, because a sense of scarcity drive instant responses from people.

This is the last, because it is only six universal principles of influence.

6. Commitment 

We must be committed to what we are offering, what we are delivering. We know we are offering value, what people wants not necessarily the needs. 

But we have to be committed in these acts, only commitment brings the steady cashflow and success. Only committment let people know we are truly doing this, we are reliable, we are truthful and we are serious about what we say to the public.

If we ask people to take an action or a step slightly, they will do so, because we have been commited to what we are. 

If you want people to consistently purchase from you, you must be committed to what you say. They will not only make a sale, they will consistently coming to make more purchases with time. These are possible and achievable through only commitment!

Fundamental point of persuasion; is that, who we are is based on where our INTENTION is, before making any decision.

That is, who we are before making any choice — when it comes to make a choice, is highly based on where our INTENTION is, in the moment, before we make the choice.

When your INTENTION is getting Augustine as your man, you make decisions that must put you in having Augustine as your man. All your focus, your thoughts, your strategy, your energy, your offer — will be there.

One of the way I have also learnt to get people say, YES.

Is getting a focal focus on a character, have your mind camera on that specific character. 

Attention is the currency here, when you can get people's attention using your ad creative (graphic or video), your headline, and first paragraph — there is high possibility that they will read through, and your conversions tend to be high. Create something that attracts people's attention — because without attention, nothing happens; they will just be passing by.

Once you have people's attention, you have stolen their time — make good use of their time, to achieve your goal; and don't trade their attention to what is not profitable to them first and you second. Do not do that!

Another, make sure you present a picture or something more important to a point, you are dealing at. 

For example, you are talking about COMFORT, because you deal on SOFA selling. You have to create message that is compelling, a creative headline, a sale winning body — lining down to COMFORT.

This will cause those that need COMFORT, to click on the message, go through it, and make a purchase — why? Because they need COMFORT, and that is what they are searching for; you can offer them, according to your words.

Begin your message with a puzzle, and answer the puzzle at the closure. This make you mysterious, they will be curious and will flow down to your content, to get your message and points — likely the answer to the puzzle.

Being mysterious and good at marketing, with a closure that make sales — make you a good sales rep.

Marketing is simple, when you show people the problem, and show them the solution. Give an offer to them for the solution — they will be move to act.

You have to begin your message with a puzzle, at the closure answer the puzzle; show them a problem, show them the solution with your offer — create a sense of instant response for them to act intentionally!

You have to be emotional, understanding, real and truthful, be communicative even in your message.

Make sure the message get conversions, be intentional and people focused. Not just talking about your benefits and features, yes, they are good, but it is about them — the people, not your product nor service. So make an irresistible offer to them, and watch them pay and say YES!

To achieve more progress, be committed and consistent. You have to keep using these lessons, be truthful, be intentional, be honest, be communicative in nature. Be committed and consistent, don't change.

I want to show you how to get instant response from your adverts or copywriting contents or marketing messages. These I want to tell you and show you, it a copied knowledge, and it works like fire.

This knowledge is gotten from Akin Alabi, from his book, "Small Business Big Money". Akin Alabi is the founder and CEO at NairaBet. 

How do you go about creating direct response advertising? Trust me, I will show you. I’m an executive. Creating direct response adverts is easy if you know what you are doing. There are some principles and guidelines you need to follow. Once you can do that, creating them becomes a walk in the park. 

It won’t matter what format of advertising you are creating. Television, radio, newspapers, Internet and any other media you can think about. The same principles apply. Here are the principles and guidelines you need to follow. There are SEVEN of them. Feel free to call them the SEVEN COMMANDMENTS of direct response marketing. 

1. You must arrest attention 

2. You must make an offer 

3. You must make a call to action 

4. You must create a sense of urgency 

5. You must track/test 

6. You must establish credibility 

7. You must take the risk away from the customers 

From this day forward, this should become your marketing bible. Never deviate from it. No matter the temptation. It is like working hard in the gym and also on a diet trying to lose weight. You will be tempted every day to eat junk and other foods with high calorie contents. You need to stay focused or all your efforts will not pay off.

Qualities Of A Good Marketing And Sales Rep.

© Didi-Omah Augustine Chinazaekpere 

CEO, doacweb.com, Africa