Personalisation isn’t the advantage anymore. Precision is
There was an era when personalisation appeared enchanting. You received an email that used your name. You saw a recommendation that was genuinely logical. A brand appeared to recognize you. Today, that magic has worn off. Customers constantly get texts that say they are “for you.” However, most of these messages are not personal. They […] The post Personalisation isn’t the advantage anymore. Precision is appeared first on Marketing Edge Magazine.
There was an era when personalisation appeared enchanting. You received an email that used your name. You saw a recommendation that was genuinely logical. A brand appeared to recognize you. Today, that magic has worn off. Customers constantly get texts that say they are “for you.” However, most of these messages are not personal. They […]
The post Personalisation isn’t the advantage anymore. Precision is appeared first on Marketing Edge Magazine.
What's Your Reaction?
