Nigeria poised to lead Africa’s digital advertising boom with 84% market share by 2029

Nigeria’s advertising landscape is undergoing a major digital transformation, with online platforms projected to account for 84 percent of the nation’s total ad expenditure by 2029. This forecast, contained in PwC’s Africa Entertainment & Media Outlook 2025–2029, positions the country ahead of global averages and firmly establishes it as Africa’s most digitally driven ad market. […] The post Nigeria poised to lead Africa’s digital advertising boom with 84% market share by 2029 appeared first on Marketing Edge Magazine.

  Business   Oct 27, 2025   0   18  Add to Reading List
Nigeria poised to lead Africa’s digital advertising boom with 84% market share by 2029

Nigeria’s advertising landscape is undergoing a major digital transformation, with online platforms projected to account for 84 percent of the nation’s total ad expenditure by 2029. This forecast, contained in PwC’s Africa Entertainment & Media Outlook 2025–2029, positions the country ahead of global averages and firmly establishes it as Africa’s most digitally driven ad market. […]

The post Nigeria poised to lead Africa’s digital advertising boom with 84% market share by 2029 appeared first on Marketing Edge Magazine.

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