MINISTER OF INFORMATION & CULTURE SEEKS COOPERATION OF GOVERNMENT FOR CREATIVE INDUSTRY

The Minister of Information and Culture, Alhaji Lai Mohammed, has called for collaboration among the three tiers of government toward the development of the creative industry in Nigeria.

The Minister made the call in Lagos on Thursday at a special session of the UNWTO Global Conference on Linking Tourism, Culture and the Creative Industries tagged “A Day With Nollywood.”

Alhaji Mohammed described the Asaba Film City developed by the Delta State Government as one of such commendable efforts toward the development of the creative industry.

He said on the part of the Federal Government, it has enacted several policies and regulations to enhance the growth and protection of the creative Industry in the country.

The Minister also said the Broadcasting Code has been amended to give Nigerians preference over others in terms of modeling for advertisements.

He said the Federal Government has also made regulations to break the monopoly of powerful companies holding on to broadcasting rights in order to ensure that Nigerian broadcasting stations also benefit from the advertising revenue accruing from such rights.

He also said the Advertising Practitioners Council of Nigeria Act was amended to compel advertisers of products consumed in Nigeria to use Nigerian models to market the products.