Mercedes Is Continuing Its Covert Return To Buttons Rather Than Giving Up On Large Screens

Mercedes continues to fully embrace its taste for large digital surfaces, as the presentation of the new C-Class confirmed, with an XXL screen that stretches across the entire width of the dashboard, which can also be found on the GLC.

Mathias Geisen, the brand’s sales manager, defends these screens as an extension of contemporary luxury. “We strongly believe in these screens,” he explains, comparing their place in the car’s interior to that of the smartphone in everyday life.

The executive also emphasized the personalization offered by these interfaces: wallpapers, personal photos, and visual moods would now contribute to the interior experience. The screen, therefore, is no longer just used to control functions but also contributes to the vehicle’s premium image, a particularly strategic consideration for a clientele receptive to technological displays.

This defense of a fully digital approach doesn’t prevent Mercedes-Benz from correcting certain excesses. Mathias Geisen acknowledges that several customers have rejected some of the touch controls installed in recent years. “Customers told us two years ago: ‘Guys, the idea is good, but it just doesn’t work for us.'” The brand has since revised its approach, particularly regarding steering wheels, with more conventional controls.

The manufacturer has now announced its next steps. “On our future products, you’ll see more physical buttons for certain functions that customers want direct access to.” In other words, some dedicated controls will return for the most frequently used everyday functions, such as climate control, audio volume, defrosting, and other essential shortcuts. This return to the past isn’t unique to Mercedes.

Several automotive groups that have moved away from all-touchscreen interfaces are already reintroducing buttons, dials, and quick access controls. Understandably, a spectacular interface enhances the car’s appeal, especially when it’s stationary, but once you’re on the road, ergonomics quickly take precedence.

Mercedes is opting for a sort of middle ground today. Giant screens will remain a strong marker of modernity and prestige, but the physical button is gradually regaining its place. A subtle evolution that speaks volumes about the limitations reached by the first generation of all-touchscreen interiors.

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