Marc Pritchard: Media has changed, but brand building fundamentals remain

Marc Pritchard, Chief Brand Officer at Procter & Gamble, has said the rapid transformation of media and technology has changed how brands connect with consumers, but the core principles of effective brand building remain unchanged. He described how decades of technological and media disruption have changed the way brands reach consumers, while leaving the fundamental […] The post  Marc Pritchard: Media has changed, but brand building fundamentals remain appeared first on Marketing Edge Magazine.

  Business   Sep 23, 2026   0   14  Add to Reading List
 Marc Pritchard: Media has changed, but brand building fundamentals remain












Marc Pritchard, Chief Brand Officer at Procter & Gamble, has said the rapid transformation of media and technology has changed how brands connect with consumers, but the core principles of effective brand building remain unchanged. He described how decades of technological and media disruption have changed the way brands reach consumers, while leaving the fundamental […]

The post  Marc Pritchard: Media has changed, but brand building fundamentals remain appeared first on Marketing Edge Magazine.

Read Original   

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow