Lamborghini Enters North African Market, Launches Flagship “Lamborghini Cairo” Showroom In Egypt

Lamborghini makes North African debut, launches flagship “Lamborghini Cairo” showroom in Egypt.

At the unveiling on February 3rd, Revuelto and the marque’s plug-in hybrid Super SUV, the Urus SE, were on display.

In addition to sales, Lamborghini Cairo will offer aftersales services, ensuring world-class maintenance and genuine parts.

The opening of Lamborghini Cairo reinforces Lamborghini’s continued growth across the Middle East and Africa region.

Automobili Lamborghini has officially made its debut in Egypt with the opening of “Lamborghini Cairo” – the Italian brand’s flagship 300-square-meter showroom located on Joseph Titto Road, New Nozha.

Lamborghini Cairo, owned and operated by MM Group, was officially opened by Automobili Lamborghini Chairman and CEO Stephan Winkelmann on 3 February 2026.

“The inauguration of Lamborghini Cairo represents a significant milestone for the brand in the region and is testament to the eminent appeal of our Italian super sports car marque,” said Stephan Winkelmann.

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“Egypt is a market with immense potential, and this opening allows us to bring the full Lamborghini experience closer to our current and future clients — from product excellence to personalized ownership journeys.”

At the unveiling, guests were able to explore the two Lamborghini cars on display – The Revuelto, the brand’s first V12 High Performance Electrified Vehicle (HPEV) alongside the marque’s plug-in hybrid Super SUV, the Urus SE.

In addition to sales, Lamborghini Cairo will offer clients in Egypt comprehensive aftersales services, ensuring world-class maintenance, certified technicians, and genuine Lamborghini parts.

The opening of Lamborghini Cairo in Egypt marks brand’s strategic expansion into North Africa and reinforces its continued growth across the Middle East and Africa region.

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