KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst scrolling through notifications they didn’t need to see. So, KitKat Panama and Ogilvy Colombia built a wrapper that doesn’t ask, it enforces. Break Mode looks like oversized KitKat packaging. It functions like a Faraday cage blocking every electromagnetic signal your […] The post KitKat turned “Have a break” into physics appeared first on Marketing Edge Magazine.

  Business   Apr 30, 2026   0   6  Add to Reading List
KitKat turned “Have a break” into physics

 For 88 years, KitKat told people to take a break. Millions ignored the advice whilst scrolling through notifications they didn’t need to see. So, KitKat Panama and Ogilvy Colombia built a wrapper that doesn’t ask, it enforces. Break Mode looks like oversized KitKat packaging. It functions like a Faraday cage blocking every electromagnetic signal your […]

The post KitKat turned “Have a break” into physics appeared first on Marketing Edge Magazine.

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