Media Agencies Increasingly Include Return on Carbon Along With ROI in Plans

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment. This lets agencies find overlaps between sustainability and effectiveness without eliminating the nuance that exists between industries and media channels....

  Business   Dec 21, 2023   0   34  Add to Reading List
Media Agencies Increasingly Include Return on Carbon Along With ROI in Plans
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To reach more people from NGN1,000 now!

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment. This lets agencies find overlaps between sustainability and effectiveness without eliminating the nuance that exists between industries and media channels....
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