Jeep Built The Ideal Ford Maverick Rival 10 Years Ago, Looked at It, And Said ‘Nah’

While Ford has struck gold with its Maverick pickup truck, Jeep had the chance to beat it to the punch a decade ago - though it failed to do so.

  Car Talk, Autos   Oct 16, 2026   0   20  Add to Reading List
Jeep Built The Ideal Ford Maverick Rival 10 Years Ago, Looked at It, And Said ‘Nah’












The compact pickup truck renaissance is in full swing, and Ford's Maverick sits at the center of it — racking up a massive amount of sales as buyers continue to embrace its blend of usability, efficiency, and manageable footprint. What makes that success story even more interesting is that Jeep had a credible shot at owning this segment years before Ford ever did. Back in 2016, the brand dusted off one of its own dormant nameplates and showed the world exactly what a modern compact Jeep truck could look like — then walked away from it entirely.

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