Industry professionals debate AI’s impact on agencies, future of compensation models

Will the rise of artificial intelligence push brands to shift more marketing functions in-house, or will agencies continue to play an indispensable role? As AI accelerates turnaround times and changes the nature of work, how will agencies need to adapt their compensation models to stay competitive? Fresh Perspectives from Young Experts These were the questions […] The post Industry professionals debate AI’s impact on agencies, future of compensation models appeared first on Marketing Edge Magazine.

  Business   Sep 16, 2025   0   13  Add to Reading List
Industry professionals debate AI’s impact on agencies, future of compensation models

Will the rise of artificial intelligence push brands to shift more marketing functions in-house, or will agencies continue to play an indispensable role? As AI accelerates turnaround times and changes the nature of work, how will agencies need to adapt their compensation models to stay competitive? Fresh Perspectives from Young Experts These were the questions […]

The post Industry professionals debate AI’s impact on agencies, future of compensation models appeared first on Marketing Edge Magazine.

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