'Indian star, global role': Priyanka Chopra becomes Bentley's global brand ambassador

The United Kingdom-based luxury cars maker Bentley Motors has named actor and producer Priyanka Chopra Jonas as its global brand ambassador, marking a new collaboration with the internationally recognised Indian star.

The announcement is part of a new campaign set to launch this weekend, with a companion film to be released in the coming weeks. In the film, Chopra Jonas will speak about her life, career and creative outlook, alongside a series of campaign visuals.

She joins Bentley’s growing roster of global ambassadors, which includes co-creative directors Greg Williams and Mai Ikuzawa, who were appointed in September last year.

Priyanka is an acclaimed member of the global film industry, a producer, New York Times best-selling author, entrepreneur and investor. As a UNICEF Goodwill Ambassador, she is known for her advocacy on education and children’s welfare, using her platform as a global icon for tangible change.

Bentley said that the new film is sho in an authentic and documentary style that captures an intimate and conversational exchange between Priyanka and Greg, offering a more personal insight into her life and creative outlook.

It was filmed at Sony Studios, Los Angeles, United States of America.

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Priyanka says, “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.”

Ben Whattam, Marketing Director for Bentley Motors, reflects, “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”