How Goya Olive Oil became the unofficial ‘anointing oil’ of Nigerian churches

Some items in the consumer goods industry use heavy advertising to stand out from the crowd. Some, like Goya Oil, became necessary in cultural areas with relative ease. The blue-and-goals Goya bottles are no longer used as cooking oil, but rather as the unofficial ‘anointing oil’ in many churches throughout Nigeria. From Kitchen Staple to […] The post How Goya Olive Oil became the unofficial ‘anointing oil’ of Nigerian churches appeared first on Marketing Edge Magazine.

  Business   Sep 9, 2025   0   22  Add to Reading List
How Goya Olive Oil became the unofficial ‘anointing oil’ of Nigerian churches

Some items in the consumer goods industry use heavy advertising to stand out from the crowd. Some, like Goya Oil, became necessary in cultural areas with relative ease. The blue-and-goals Goya bottles are no longer used as cooking oil, but rather as the unofficial ‘anointing oil’ in many churches throughout Nigeria. From Kitchen Staple to […]

The post How Goya Olive Oil became the unofficial ‘anointing oil’ of Nigerian churches appeared first on Marketing Edge Magazine.

Read Original   

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow