Global ad market races toward $1 trillion as AI, retail media reshape spending patterns

Global advertising investment is set to surpass the historic $1 trillion mark in 2026, signalling a decisive transformation in how brands capture consumer attention in an increasingly automated media environment. According to the latest forecast from Dentsu, the industry is entering what it calls the Algorithmic Era, where artificial intelligence and platform automation actively determine […] The post Global ad market races toward $1 trillion as AI, retail media reshape spending patterns appeared first on Marketing Edge Magazine.

  Business   Feb 24, 2026   0   14  Add to Reading List
Global ad market races toward $1 trillion as AI, retail media reshape spending patterns

Global advertising investment is set to surpass the historic $1 trillion mark in 2026, signalling a decisive transformation in how brands capture consumer attention in an increasingly automated media environment. According to the latest forecast from Dentsu, the industry is entering what it calls the Algorithmic Era, where artificial intelligence and platform automation actively determine […]

The post Global ad market races toward $1 trillion as AI, retail media reshape spending patterns appeared first on Marketing Edge Magazine.

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