Former Blinkit executives’ AI startup raises Rs 140 crore to expand globally

AI-driven analytics startup GobbleCube has raised $15 million (about Rs 140 crore) in a Series A funding round led by Susquehanna Venture Capital, with participation from existing investors InfoEdge Ventures and Kae Capital.

The startup said the funds would be used to strengthen its AI capabilities, expand its global footprint, and hire talent to support its go-to-market strategy. It is targeting growth across markets including the United States, China and Southeast Asia, while also deepening its presence in digital marketplaces.

Founded in 2022 by former Blinkit executives Manas Gupta, Srikumar Nair and Nitesh Jindal, GobbleCube develops an AI-powered platform designed to help consumer brands improve revenue management by automating data analysis and decision-making.

The platform aggregates data from multiple sources, including stock levels, marketplace performance and consumer behaviour, and converts it into actionable insights. It aims to provide businesses with a unified view of operations, reducing the need to navigate multiple dashboards.

“We’ve designed our AI models to identify the most important problems and act on them,” Gupta said, adding that the system prioritises high-impact actions and flags cases requiring human intervention.

GobbleCube said its technology connects key business functions such as sales, supply chain, pricing and marketing, allowing brands to avoid fragmented decision-making. For example, it can detect supply constraints and adjust marketing spend accordingly.

The startup also focuses on hyperlocal insights, analysing demand variations across regions to help brands tailor their strategies more effectively.

GobbleCube claims to have onboarded more than 400 brands, including large consumer goods companies such as HUL, P&G, Tata Consumer Products and L’Oréal. It added that it has recorded tenfold revenue growth over the past year.

With this latest round, the startup’s total funding has crossed $20 million.