"Don’t Take It Personal: How Rivals Can Keep You Alive in Business" — Didi-Omah Augustine Chinazaekpere

One of the biggest weakness people allow in their lives, is taking things personal. 

Swallow your pride, work with your rival to stay alive in business. 

Both from the study of business, life and the bible — I have come to realise that taking things personal is at your mental damage. 

For example, you are in the same market with doacWeb. You are competing with doacWeb, you are taking it personal, you are risking yourself! 

Didi-Omah, don't take anything personal, even relationship, talk more of business. Only heavenly race and race of life, that is personal from the day you were born.

We call it business! In business don't take things too personal. My competitors are Phoenix and Opera News, yet I send a mail to Phoenix and Opera News for partnership and help. 

Opera News rejected, Phoenix accepted, they gave us their terms, we looked into it, and discover we have to accept, so we should be in the market.

Boom, that was when we got exposure; that dying Doactalk, turns into money making Doactalk. Now we are doacWeb, we enter into partnership with our competitors, PRlog and Phoenix and Google News — these are content aggregators like doacWeb. 

We are growing. I have learnt a lot and keep learning, except you are into ministry of Christ. Even the Bible taught us to partner with the children of the world, that was Jesus Christ teaching; take care of our enemies and be careful for nothing.

To be powerful, learn to use your enemy, learn from your competitors, learn from those who were there before you. When you can work with your enemy to be in business or remain relevant in life — use your enemy to stay alive in your field — channel your energy to something better, not fighting with your enemy, but create a new direction of economy.

These, you will be the next leader, and gap your enemy, and competitors — yes they help you when you are falling then, now you are bigger than them. That's wisdom.

Don't change location, change your direction, use your rivals.

Turn competitors into partners is the secret to business survival. Stop fighting, start growing: why using your rival is smart business.

From competition to collaboration: the wisdom that builds leaders.

Your rival is not your enemy — they’re your ladder.

Survive and thrive: swallow pride, partner with competitors.

© Didi-Omah Augustine Chinazaekpere 

CEO, doacweb.com, Africa 

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