doacWeb's CEO Didi-Omah Talk On “Why It Is Not Good For Businesses To Share Customers Testimonies Without Their Consent”

One of the mistakes most business owners are engaging into, is breaching the confidence of people, by sharing private testimonies without the consent of the customers. Executive.

Now let me make it simple to understand. Augustine owns doacWeb, and a satisfied advertiser inbox him, saying: "I paid NGN10,000 for 8 days as said, and I have gotten customers within the period. Thank you!".

It is wrong for Augustine to post that conversation to the public on social media or website, just to attract people to do the same. Why? It is against the law, and I thank God, humanly at this moment, I have no lawyer — but I have lawyers teaching me on Facebook about law and statues. Like the saying, “Ignorance of the Law is not an Excuse ”. Executive. That doesn't sound, I can't get a lawyer if I want to, I have network with lawyers.

You want to post about the testimonial, please seek the customer's consent, if he said "no", leave it there. If he said "yes", go ahead. Executive. Don't post the testimonial of your customers publicly to promote your business without their approval and knowledge. It is traditionally and legally wrong!

I don't post customers satisfactions online without their consent, and this have built trust for doacWeb. We are in 180 territories and countries, how? I tell my satisfied users to tell others about doacWeb and how it helped them. I on my side, will talk about the goodness of doacWeb; they will bring others to doacWeb. That's the structure.

Do you know that a Chinese company set to be our associate in China, we rejected it, this 2025. We are going to be in China ourselves, not by you taking it. Top users of doacWeb now, is China. The Chinese people are the top users of doacWeb, followed by Singapore, USA, and Nigeria. We have 180 territories and countries using the doacWeb.

How? They tell people about the platform, not we. I can't reach the world if I want to take the advantage of showing testimonials to the public on social media. Let's be real, Rivers State is too wide to reach everyone here, but we are crossing boundaries outside the state and countries. Abuja, Lagos, Enugu, Bayelsa, Kano, Kogi, and more are using doacWeb. Executive. Here is the structure.

Tell someone about the goodness of doacWeb, and let the person tell another about the goodness of doacWeb, let the third person tell another about the goodness of doacWeb — and keep growing to 180 territories and countries; using and knowing doacWeb.

I learnt this from church growth strategy. When a member comes to a ministry, get his miracle or see the wonders; he goes and tell his friends or family members, they move in the ministry. See the same goodness or wonders, do likewise — and the church keep growing. Also from the Bible, the multitude never grow following Jesus Christ without those healed spreading the wonders of their encounter with Jesus Christ. 

Executive. That is why when they have knowledge of Jesus Christ, the multitude followed him. How did they get knowledge of Jesus Christ? Someone share the goodness of Jesus Christ, starting from his life transformation after meeting Jesus Christ. You see, following the footsteps of church growth and Jesus Christ — and it is working massively for doacWeb.

A client inbox you, with his testimony, you screenshot it, post it online publicly without the knowledge of the client. Go and try it abroad, we all know that many people in Nigeria don't have knowledge of business relation laws, even the business owners. I am privileged to get knowledge of it, by the Spirit of the truth and the knowledge of the truth.

Executive. Please be professional. You want to follow church pattern, they share members testimonies on flyers. Here let me tell you, those testimonies are public announce ones, they climbed the alter and said it right! Okay, some write theirs and permit the church to share it for them, and a speaker read it out to the hearing of the congregation. That is it!

Your own is privately via WhatsApp, email, or social media inbox. Because according to the Nigerian law, breaching of confidentiality is a crime, and ignorance of the law is not an excuse. You can get into legal trouble when you share a well educated client's testimonial out to the public without his or her consent; and the client dislikes it, might pay for it to be argued in the court. Executive.

Sharing testimonials is one of the way to get more customers no doubt! It can also put you to legal issues that you will spend money, I am a business man, I have saved one of a blogger out of a lawyer's hand, I have also accidentally damaged people's image through my blog. So I am talking from experiences, and learning from others.

Mouth to mouth advertising is still the most effective way to reach out to millions of people. I hardly share testimonials, people know that. But they are still shocked the way, doacWeb is outside Nigeria, and doing great in it's industry. It is mouth to mouth marketing — tell someone about doacWeb, let the person use it and tell someone about doacWeb, let the person use it and tell someone about doacWeb. What a good knowledge I got from Jesus Christ ministry growth on earth?

Our email is full of testimonials and deals, we asked them, should we share it, yes or no, we respect their decisions. Study how WhatsApp do share their customers stories, don't you see the joy in the face of the clients. Be professional and people focused. Executive. You need to use doacWeb, to see the goodness of it, share the goodness of doacWeb to people, by telling them the uses and benefits of doacWeb to their life and business — everyday people need news and businesses need a platform to share their offer, doacWeb is the right decision to make. Executive.

© Didi-Omah Augustine Chinazaekpere 

Founder/Chief Executive, doacweb.com, Africa.