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Category: Business

How to Make Your Online Presence So Valuable No On...

Define a precise niche, clarifying positioning and shaping a cohesive brand voice and visual identity so your account signals valu...

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The NCAA Kicked Him Out for Monetizing His Platfor...

Years before NIL, the NCAA punished this college athlete for building a personal brand on YouTube. That decision helped launch his...

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Right Now You Can Get a Dell Laptop Plus Lifetime ...

Everything you need with a single purchase.

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Restaurant Franchisees Predict 2026 Will Be the 'Y...

After missing growth targets in 2025 due to economic uncertainty, restaurant franchise operators says they're optimistic about the...

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Why Using Your Home Address for Your Business Can ...

One early decision many founders overlook can quietly affect their privacy, credibility and ability to scale.

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Industry voices project stronger operating climate...

Nigeria’s marketing communications industry is steadily regaining confidence, with practitioners projecting a more favourable oper...

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The six-second hook on winning youth attention

In a digital environment where attention is a scarce resource, marketers are adopting a new lexicon: conciseness. As the typical v...

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ADG Logistics honors Chief John Ajayi, reflects on...

ADG Logistics and Courier Services Ltd has expressed deep sorrow over the passing of Chief John Ajayi, Publisher of MARKETING EDGE...

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Dr. Chizor Malize extends condolences, confirms su...

Dr. Chizor Malize, Managing Director and CEO of CIMLon, MCIOD, has expressed deep sorrow over the passing of Chief John Olulope Aj...

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FirstBank mourns Chief John Ajayi

FirstBank of Nigeria Limited has expressed profound sadness over the passing of Chief John Ajayi, Founder and Publisher of MARKETI...

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How CreativeOps keeps AI-driven content from stall...

More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and ve...

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From SEO to GEO: How marketing leaders stay visibl...

Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search. The post From SEO to GEO: How marketing...

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Most ad agencies are planning for AI, but few are ...

67% of agencies are still in an explorative phase with generative AI. The post Most ad agencies are planning for AI, but few are ...

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The future of GTM starts with causal clarity

Linear GTM models can’t explain stalled buyer decisioning or collapsing performance. A causal GTM logic layer is emerging to rest...

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Salesforce buys Qualified to accelerate its AI‑dri...

Salesforce is adding real‑time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agen...

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2025 Was The Year of Shedding

The most helpful leadership idea I heard this year wasn’t from a LinkedIn guru or a best-selling management book, but from Chinese...

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For Its 4th Super Bowl, ‘He Gets Us’ F...

The campaign to revamp Jesus' reputation is back in the Big Game.

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Ads of the Week: 6 Campaigns That Caught Our Eye, ...

From JCPenney's cheeky festive fare to Nike's spirited ode to soccer, these are the week's most notable ads.

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Nike, in ‘Middle Innings’ of Comeback,...

Nike's earnings rose slightly, but company is 'nowhere near our potential,' per CEO Elliott Hill

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The Biggest Commerce Stories of 2025, From Amazon&...

The year was flooded with new products and pitches for ad dollars.

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Unforgivable Affiliate Marketing Mistakes in 2026:...

Affiliate marketers constantly have to stay on top of everything: ad trends, traffic sources, creative formats, platform policies,...

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Exclusive: Cursor acquires code review startup Gra...

The deal will gives Cursor, currently valued at $29 billion, more code review and debugging capabilities

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AI whiz Yann LeCun is already targeting a $3.5 bil...

The legendary AI researcher only announced his departure from Meta, Mark Zuckerberg's social media empire, just one month ago.

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Roblox CEO David Baszucki says the best career adv...

Well-meaning advice nearly derailed David Baszucki’s career. The billionaire video game founder learned the hard way that followin...

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I’m a CEO who’s spent nearly 40 years talking to p...

I’ve served on presidential commissions, sat in closed-door briefings with lawmakers, and helped lead organizations working to mee...

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Steve Jobs sold his Volkswagen to raise $1,300 for...

Steve Jobs sold his car to raise enough money to build Apple’s first computer. Just one year later, the tech titan already reeled ...

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Nigeria’s music industry generates $600M annually ...

Nigeria’s music industry generates an estimated $600 million annually and is on track to more than double in size over the next de...

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Meet CSCS’s new Chief Executive Officer, Shehu Yah...

The Central Securities Clearing System Plc (CSCS) has announced the appointment of Mr. Shehu Yahaya Shantali as its new Chief Exec...

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CSCS Plc appoints Mr. Shehu Yahaya Shantali as Chi...

The Central Securities Clearing System Plc (CSCS or the Company) today announces the appointment of Mr. Shehu Yahaya Shantali as i...

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Tinubu moves to repeal 2024, 2025 budgets, extend ...

President Bola Tinubu has asked the House of Representatives to repeal and re-enact the 2024 and 2025 budgets and extend the 2025 ...

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Trump suspends U.S. green card lottery after Brown...

President Donald Trump has ordered an immediate suspension of the United States’ diversity visa program, popularly known as the gr...

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Morocco sees first disinflation in nearly 5 years,...

Morocco, Africa’s fifth biggest economy, recorded disinflation in November 2025 for the first time in four years and 11 months, re...

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Obaseki: God will punish politicians who use power...

Godwin Obaseki, former governor of Edo state, says politicians who use power selfishly would face divine punishment. In a video sh...

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What to know about Haruna Jalo-Waziri outgoing CEO...

CSCS Plc has just appointed Shehu Yahaya Shantali as Chief Executive Officer (CEO), while also lauding the solid legacy of read mo...

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Tinubu groups bandits, armed groups, enablers as t...

President Bola Tinubu on Friday announced a sweeping reset of Nigeria’s national security architecture, unveiling a new counterter...

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2025 budget face competing demands with poor reven...

….pledges stronger discipline in budget execution President Bola Tinubu has acknowledged the challenges in implementing the 2025 b...

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“The Secret Of Wealthy People” — Didi-Omah Augusti...

To be wealthy you must consider having a scalable product, cashflow generating service and a system model that works for you in yo...

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Gurugram-based experiential tech company Tagbin ra...

Tagbin, a Gurugram-based experiential tech company, has raised $10 million in a funding round led by the SageOne Flagship Growth O...

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Atomberg hires bankers for Rs 2,000-crore IPO: Rep...

Smart appliances maker Atomberg has begun formal preparations for an initial public offering (IPO) and has appointed investment ba...

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Indian govt-backed 'Bharat Taxi' app set to launch...

The Indian government-backed cab-hailing platform Bharat Taxi will be launched in Delhi from January 1, positioning itself as a dr...

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Coinbase gets CCI approval to acquire a minority s...

The Competition Commission of India (CCI) has approved US-based cryptocurrency platform Coinbase Global Inc’s proposal to acquire ...

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Shilpa Shetty-backed noodles and pasta brand Wicke...

Shilpa Shetty-backed noodles and pasta brand WickedGud has raised Rs 20 crore in its latest funding round as it looks to deepen it...

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ASTER Tanks 22% as Key Support Breaks: What’s Next...

ASTER falls 22% in a week after breaking key support, with price near $0.74 as futures open interest drops while whale accumulatio...

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Peter Schiff Warns Bitcoin May Crumble Before the ...

Peter Schiff said Bitcoin could be the first casualty of a dollar crisis as metals like gold and silver gain investor trust.

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The FTX Trial’s Key Witness Is Already Leaving Pri...

During the 2023 trial, Ellison delivered damning testimony, describing lies, reckless borrowing and the secret misuse of FTX custo...

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Robinhood CEO Predicts Boom in Prediction Markets

The Robinhood CEO is predicting massive growth for crypto-based prediction markets as adoption accelerates.

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Bitcoin ‘Scam’ Myth Exposed: How Prospect Theory E...

Calling Bitcoin a scam reflects investor psychology, not fundamentals, with prospect theory explaining panic selling after sharp d...

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Exclusive: Visa launches stablecoins advisory prac...

The payment giant is seeking to guide fintechs and banks in navigating the crypto landscape

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CEOs usually favor less regulation. But not all ar...

Also: All the news and watercooler chat from Fortune.

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Loan dispute: Abuja Court dismisses Miden Systems’...

The Federal High Court in Abuja has dismissed a loan dispute case filed by Miden Systems Limited against Sterling Bank Plc over al...

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Insurtech unicorn Acko plans $300–$400 million IPO...

Indian insurtech unicorn Acko is reportedly stepping up preparations for a potential initial public offering (IPO), targeting a fu...

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Tax Accounting vs. Audit Services: What’s the Diff...

As a business owner or startup founder, you’re expected to manage products, teams, operations, and finances—all at once. With so m...

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The 7 Media Trends That Defined 2025

Media executives say AI, search volatility, and creator maturation, among other trends, have reshaped the business.

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Rob Reiner, comedy legend who directed ‘When Harry...

Reiner and his wife, Michele Singer, were found dead Sunday at their home in the Brentwood neighborhood of Los Angeles.

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Fed chair favorite Kevin Hassett on potential inde...

On Friday, Trump said he “certainly should have a role" in Fed policy. "I’ve done great. I’ve made a lot of money ... I think my v...

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Italian cuisine, and even the rituals surrounding ...

“This tradition of being at the table, of stopping for a while at lunch, a bit longer at dinner ... it’s not very common around th...

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Deloitte’s CTO on a stunning AI transformation sta...

Bill Briggs recognizes an old inertia inside the boardroom: "I felt it in my travels, but I hadn't been able to quantify it."

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Making nightmares into reality: AI finds fans in t...

“One of the best things about AI is how easy it is to use,” said someone on a pro-IS site last month.

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GICL: Powering Nigeria’s digital revolution throug...

In response to infrastructure gaps limiting the pace of Nigeria’s digital transformation, the Federal Ministry of Communications, ...

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BDC Licenses: Forex traders expect more CBN approv...

Retail forex traders, also known as Bureau De Change (BDC) operators, have expressed optimism that more final operating licences w...

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Supreme Court rules in favour of Fidelity Bank in ...

A five-member panel of the Supreme Court, led by Justice Lawal Garba, on Friday ruled in favor of Fidelity Bank in its appeal agai...

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CBN returns to S4 platform for N365 billion T-Bill...

The Central Bank of Nigeria (CBN) has reverted to the use of its Scripless Securities Settlement System (S4) for the electronic su...

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Uzoma Dozie explains how scale, competition drove ...

Former CEO of Diamond Bank Plc, Uzoma Dozie, has said the 2019 merger between Diamond Bank and Access Bank was the right strategic...

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JustMarkets Announces Boost Contest for All Client...

JustMarkets, a worldwide broker with more than 12 years of experience in the online trading realm, is launching the Boost read mor...

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We’ll resolve indiscriminate dumping of refuse in ...

Governor Seyi Makinde of Oyo State has assured people of the State that the indiscriminate dumping of refuse in the read more We’l...

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Nigeria’s path to achieving sustainable developmen...

Nigeria must recalibrate national priorities by treating Science, Technology, and Indigenous Innovation (STI) not as a project, bu...

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Nigeria grows strawberries, but poor infrastructur...

As early as 5am, farmers in rural Vom in Jos Plateau state set out to their strawberry farms. With torchlights read more Nigeria g...

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Accord Party rejects factional primaries, says Ade...

‎‎The Osun State Chapter of the Accord Party has rejected a purported governorship primary conducted by a faction of the read more...

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You Can Now Pay For Facebook Ads and Other Foreign...

Just yesterday I needed to pay for about three services using my Naira debit card but was rejected. I was so frustrated to the ext...

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D2C kids brand Kidbea to invest Rs 60 crore for of...

Kidbea, a bamboo-based kids’ apparel and accessories brand, has announced to invest close to Rs 60 crore to fuel its offline expan...

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Goa explores partnership with Elon Musk's Starlink...

The Government of Goa said it engaged in a strategic meeting with SpaceX's Starlink to discuss digital connectivity initiatives wi...

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‘Blamed and fired the same day’: 24-yr-old investm...

A 24-year-old investment banker has alleged that he was abruptly dismissed by a Mumbai-based firm, claiming he was blamed for a de...

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IPF raises Rs 3.2 crore to scale its peer-to-peer ...

Bengaluru-based based IPF, a peer-to-peer marketplace for preloved kids’ products, today said it has raised Rs 3.2 crore (~$375,00...

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Nithin Kamath, Vivek Oberoi, Tanmay Bhatt, others ...

Rotoris, an engineering-driven analog watch startup, has raised a $3 million in a seed funding round led by Nikhil Kamath (Zerodha...

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XRP Buy Signal Confirmed? Here’s the ‘Major Catch’...

XRP continues to fight for $2.00 but can it soar to $2.50 soon?

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Crypto Markets Brace for Volatility Amid Massive W...

A massive backlog of inflation data is due this week, and Japan’s central bank is about to cut rates, so expect crypto market vola...

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Ethereum Price Analysis: ETH Still Vulnerable to S...

Ethereum remains locked in a corrective phase, with the price struggling to reclaim key resistance levels despite recent rebound a...

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Bitcoin (BTC) Risks 80% Drop? Peter Brandt Flags P...

Bitcoin trades near $89.8K as Peter Brandt warns of a possible 80% drop. Analysts highlight bearish signals and macro uncertainty ...

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This Fractal Chart Pattern Could Send ETH Back to ...

Ethereum has held up relatively well in the latest Sunday slump for Bitcoin, but that could change, say analysts.

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Top Cryptos to Buy as Bitcoin and Ethereum Hold St...

Crypto markets are stable with Bitcoin at about $90,057 and Ethereum at about $3,110, and institutional demand is moving to Solana...

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ServiceNow Weighs Landmark $7bn Armis Acquisition ...

ServiceNow is in advanced talks to acquire cybersecurity startup Armis in a deal that could be valued at as much as $7 billion, ac...

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Vanke’s Bond Vote Failure Rekindles Fears of a New...

China Vanke’s failure to secure bondholder approval to delay a looming bond payment has sharpened concerns that even state-backed ...

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China to Fully Cover Childbirth Costs as Deepening...

China has announced plans to expand its national healthcare insurance programme next year to fully cover all out-of-pocket medical...

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Michael Saylor’s Strategy Returns to Big Buys With...

American Business intelligence company MicroStrategy after a brief slowdown in Bitcoin purchases amid market volatility, has recen...

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Pentecost University graduates 1,412 students

Apostle Professor Kwabena Agyapong-Kodua, Vice-Chancellor of the Pentecost University, has charged newly graduated students of th...

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Ghanaian journalist wins Africa Science Journalism...

Mr Ibrahim Khalilulahi Usman, a Ghanaian investigative science journalist, has won the Best News Story/Feature Category at the Af...

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The soundtrack of grief: How Daddy Lumba’s songs c...

Long before the first prayer was said at the Heroes Park of the Baba Yara Sports Stadium, Daddy Lumba had already spoken as giant...

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Black Stars fans appeal for inclusion of Dede Ayew...

Some die-hard fans of the senior national team, the Black Stars, at Keta in the Volta Region have appealed to Coach Otto Addo and...

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Ghana continues to lose several billion dollars to...

Ghana is losing billions of dollars through trade related illicit financial flows than it is currently known. The 2026 budget sta...

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Why Paramount Skydance is tapping Middle-Eastern i...

Why does Paramount Skydance need the Persian Gulf to finance its bid for Warner Bros. Discovery?

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Obsessed Pokemon fan sends price of single card sk...

The man known only as “Kabuto King” has been purchasing every first edition, mint-condition copy of the Pokemon card Kabuto from 1...

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Downtown NYC finally seeing uptick in leases

JLL reports that leasing volume and rents across the district’s 95.6 million square feet increased noticeably in the third quarter...

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RXR’s 75 Rockefeller Plaza lands Jack D’s Steakhou...

Jack D’s will open with an Art Deco design in late 2026 on 75 Rock’s West 52nd Street side.

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Billionaires’ Row tower continuing to draw tenants...

Jadian Capital and Kingdon Capital Management have signed leases for 125 West 57th St.

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BREAKING: Not Adeleke; Another Accord Party Guber ...

A faction of the Accord Party has produced Clement Bamigbola as its governorship candidate for the 2026 Osun State election, just ...

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Compassionate Billionaire: BUA Group Rewards Staff...

● Lessons from Abdulsamad Rabiu’s Economics of Gratitude ● Magnate delivers master class in uncommon experiment of corporate grati...

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BREAKING: Not 2027; El-Rufai Reveals When He Will ...

A chieftain of the African Democratic Congress (ADC), Nasir El-Rufai, has declared that it is the turn of the South to produce the...

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REVEALED: Peter Obi To Quit Labour Party This Week

…Set To Join New Party As Defection Talks Intensify Former presidential candidate of the Labour Party (LP), Peter Obi, is expected...

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KWAM 1 Set To Take Drastic Step Against Fusengbewa...

Bolaji Basia, one of the close friends of Fuji artist Wasiu Ayinde Marshal, known as KWAM1 or K1 De Ultimate, has shared an update...

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Save $770 and strengthen your automation capabilities.

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