McDonald’s New Growth Plan Focuses on Digital and Creative Innovation

The world's largest quick-service restaurant brand, McDonald's, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants globally to 50,000 while maximizing its marketing and improving its customer experience online, within restaurants and in delivery. Under president and chief executive Chris Kempczinski, the...

  Business   Dec 6, 2023   0   85  Add to Reading List
McDonald’s New Growth Plan Focuses on Digital and Creative Innovation
The world's largest quick-service restaurant brand, McDonald's, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants globally to 50,000 while maximizing its marketing and improving its customer experience online, within restaurants and in delivery. Under president and chief executive Chris Kempczinski, the...
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