Category: Business

Review: McDonald’s unveils  world’s first scented ...

By Abimbola Mohammed In its unique innovative ingenuity, a global leading fast food giant, McDonald’s, has launched the first worl...

What does ‘Real-Time Marketing’ really mean? by Sa...

Real-time does not have to mean right now. It’s delivering the information when the end user needs it. The post What does ‘Real-...

Why relying on AI won’t improve the customer exper...

Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer...

How to optimize your content strategy across the c...

Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal ...

New rules for bulk email senders from Google, Yaho...

Microsoft gets in on the bulk email restrictions act with an External Recipient Rate limit for Exchange Online. The post New rule...

Adopting consent-based analytics for long-term mar...

Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user exp...

Digital Ad Revenue Hits New Record in 2023, With C...

CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Adv...

The State of the Workplace, as Told by the Corpora...

After graduating from the historically Black university Morehouse, DeAndre Brown looked forward to entering the workplace and soon...

Brave Commerce Podcast: Glowing Forward With Leade...

In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer products at L'Oreal, joins hosts Rachel Tipograph an...

WBD Makes Strategic, Data-Driven Ad Sales Hire Ahe...

Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named...

John Deere Seeks a ‘Chief Tractor Officer’ to Be t...

John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a conte...

How to become a real estate agent

For aspiring real estate agents, you’ll need to attend class, pass an exam, activate your license, and join a brokerage.

Facebook and Instagram’s response to deepfake porn...

Company looks to determine whether it has appropriate policies in place.

Another top Fed officials warns of higher-for-long...

Fed vice chair Philip Jefferson joins a chorus of officials suggesting rate cuts are a long way away.

Microsoft takes $1.5 billion stake in Emirati AI c...

The deal “was developed in close consultation with both the UAE and U.S. governments,” Microsoft said.

Bitcoin struggles to regain momentum after weekend...

Since Bitcoin’s sudden tumble on Saturday, the original cryptocurrency has been hovering near $62,000.

6 Ways of Maximizing Customer Satisfaction in Drop...

 E-commerce dropshipping has become an increasingly common business ideal. This business model allows entrepreneurs to sell produc...

Steps For Finding Profitable Products for Dropship...

Dropshipping has become increasingly famous in recent years due to the ease of starting an online store and the low maintenance co...

How To Start Dropshipping On Amazon: Amazon Dropsh...

Dropshipping on Amazon provides entrepreneurs with a low-risk and scalable business opportunity. By leveraging Amazon's platform, ...

4 Benefits of Integrating dropshipping with e-comm...

Integrating dropshipping with e-commerce platforms has become a popular method for sellers looking to enlarge their businesses and...

LASG clears properties from Odo Iyalaro to Ogudu a...

The Lagos State Government, on Monday, initiated the removal of properties illegally constructed along the System 1 drainage chann...

Who is Revolutionising Payments in Africa? Cellula...

In recent years, Africa has become a hotbed for digital payments. Digital payments have helped promote financial inclusion and fac...

Elon Musk says new X users to pay to enable postin...

Elon Musk said this is the only solution to tackle the issue of bots on X as other measures seem to have failed. The post Elon Mus...

Bearish streak deepens as NGX registers N304 billi...

The NGX All-Share Index continued its downward trajectory at the start of the week, falling by 537.44 points to close at 101,777.1...

Court dismisses ex minister, Agunloye’s motion to ...

Justice Jude Onwueguzie from the Federal High Court in Apo, Abuja, dismissed a legal challenge on Monday from Olu Agunloye, the ex...

Naira opens shop below N1000 against dollar at som...

The naira strengthened against major currencies on Monday the greenback saw an increased safe-haven demand, in the wake of an Iran...

Over 200 million Nigerians will have NIN in next t...

The National Identity Management Commission (NIMC) has assured that all Nigerians will be issued with the National Identification ...

Continuation from: “Chartered Accountants versus E...

By Bashorun J.K. Randle ix) It should be noted that the plan marked the very first attempt to express a read more Continuation fro...

A case for decentralisation of power

By Ifeanyi Ukwuoma I intend to write a comprehensive 3-part series delving into the intricate dynamics of Nigeria’s power sector. ...

We will investigate and prosecute anyone involved ...

The Economic and Financial Crimes Commission (EFCC) has said it will arrest and prosecute anyone that abuses the naira, stating th...

‘Misguided alligators’: Nigerians react as MKO Abi...

Dupe Onitiri-Abiola, a widow of late MKO Abiola, has declared independence for a sovereign Yoruba nation. Onitiri-Abiola made the ...

Nigerians thrown into darkness as national grid co...

Nigerians have been thrown into darkness as the nation’s power grid experienced another collapse in the early hours of Monday, rea...

Vote for your preferred SME of the Month of Septem...

[socialpoll id=”2460390″] The post Vote for your preferred SME of the Month of September appeared first on SME Digest!.

Steps On How To Get ANYTHING You Want In Business

You’ve heard of the Law of Attraction, right?   You can’t sit on your duff and attract a new television to yourself. (Well, actual...

How To Gain FOCUS On Your Business Or Lose It

Focus is a very essential tool for any business to flourish. Gaining focus on your business will enable you to be maximally effici...

How To Be Motivated When Starting A Business

Staying motivated when starting a business can be a difficult task. As a beginner, you are likely to make a lot of mistakes. Peopl...

Shorter Route To Death: NDLEA Exposes New Deadly M...

The National Drug Law Enforcement Agency has announced the discovery of a dangerous drug concoction named “Combine.” This mix comp...

Rivers Crisis: ‘Those With Integrity Are With Us ’...

Rivers state governor, Siminalayi Fubara, has described Peter Odili, ex-governor of the state, as someone with integrity. On April...

Why Junior Pope Refused To Wear Life Jacket – Movi...

Adanma Luke, the producer of the ill-fated movie, who had been silent since the day of the accident, in a series of videos on her ...

Black Market Dollar To Naira Exchange Rate Today 1...

What is the Dollar to Naira Exchange rate at the black market, also known as the parallel market (Aboki fx)? See the black market ...

Bobrisky’s Biological Male Organ Intact -NCoS Offi...

Controversial crossdresser, Idris Okuneye, aka Bobrisky, who was handed a six-month prison sentence over naira abuse, currently sh...

Save an Extra 20% on the Ultimate Microsoft Bundle...

Pick up this package of popular Microsoft products for only a fraction of the price through April 16.

Visualize Data for Better Business: MS Visio is $2...

Set your team up for success with a reliable tool for creating organizational charts, diagrams, and more.

How To Buy The Best Stocks At The Best Time

How to use the POWR Options approach of combining fundamental, technical and implied volatility analysis with a recent RIO trade a...

Scan Easier and More Affordably with This 20% Disc...

iScanner is a mobile app that makes document management, editing, and sharing easier.

Learn to Play Guitar Even if You Have No Previous ...

Start with the beginner's crash course and learn how to play guitar in no time.

Puma launches brand campaign to boost its performa...

By Ralph Tathagata Focusing on performance positioning. Puma has launched its first global brand campaign in a decade. Considered ...

Professionals stress the need to integrate PR with...

By Ibidunni Banjoko The evolving landscape of digital media and consumer behaviour further underscores the need for integrated PR ...

Bobrisky: Transgender celebrity in image crisis

By our reporter It may not be the best of times for the transgender celebrity, Mr. Idris Okuneye Olanrewaju, a.k.a Bobrisky as his...

Industry players applaud Bamigbaiye on launch of “...

By Felicia Nwosu It was a momentous occasion as many industry professionals turned up impressively to celebrate the successful lau...

In-game ad spend projected to reach $11.5B by 2027

By Abimbola Mohammed The In-game advertising market has recorded a significant growth in the past few years, so much so that the i...

Meta advertisers: Glitchy automated system pushing...

Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms. The...

Unifying projects and products: The power of progr...

Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. T...

The customer data platform market

A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. The...

TechMagic Podcast: RIP Apple Car, Hello Apple Robo...

In this week's episode, host Cathy Hackl returns from Summit at Sea where she shared a talk about spatial computing and wearables....

The Office Cast Become the Masters of Small Busine...

When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided th...

Canal+ Ad Gives an Inspirational Action Movie a Sh...

Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks toward...

The Journey of Caffeine: Founder and CEO Ben Keigh...

The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience att...

Ice Cube Won’t Let Brands Set Table for Caitlin Cl...

Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eigh...

Watch: Fortune Brainstorm AI London Livestream

Tune in to Fortune's inaugural gathering of Brainstorm AI in London to discuss AI at this pivotal moment.

Investors, so far, don't seem that worried about a...

Oil and stock futures traded largely flat Sunday evening as markets offered muted reactions to Iran launching hundreds of missiles...

6 things mental health experts wish parents knew a...

“Sometimes we need to ride that wave.”

Europe is falling behind in generative AI, with th...

Companies in Europe have received far lesser funding—by 10-fold—compared to their rivals across the Atlantic.

Japan’s chip companies are fighting with ski resor...

Japanese construction firm Kajima helped build TSMC's new plant in southern Japan. The next project, a plant in the snowy north, w...

How does Dropshipping Works? Tips to succeed from ...

Introduction to dropshipping: Dropshipping is a retail completion method where a store does not hold an inventory of the products ...

How To Find Free Dropshipping Suppliers in 2023

Using free dropshipping suppliers is the cheapest way to start an e-commerce business and is recommended for newbies with little t...

What Is The Difference Between Dropshipping And Af...

With the increasing popularity of eCommerce businesses, there are various business models that one can use to start an online busi...

How To Integrate SEO and PPC for Dropshipping Webs...

If you are running a dropshipping business, you will need to get your products in front of potential customers. One way to do this...

Revealing the Power of Digital Dropshipping 101: D...

Ever thought of dropshipping digital products but don’t know how to go about it? Or possible scared If you will succeed in the ind...

Emefiele spends N370 million on bail in nine month...

Godwin Emefiele, former Governor of the Central Bank of Nigeria (CBN), has likely spent not less than N370 million on bail over th...

Oil price to rise above $90 per barrel if Israel-I...

The price of crude oil is expected to rise further on Monday, above the $90 benchmark, after Iran’s attack on Israel over the week...

Banking stocks drag NGX to second consecutive week...

The NGX continued its bearish trajectory for the second consecutive week as the market recorded a 1.09% decline during the week en...

Iran-Israel Conflict: What Russia, China are sayin...

Amid Iran's direct military attack on Israel in early hours of Sunday, the governments of Russia and China have taken a position o...

Report unfair trade practices, agency tells Nigeri...

The Federal Competition and Consumer Protection Commission (FCCPC)  has told Nigerian citizens to report instances of unfair trade...

Banker, islamic scholar, irrepressible social comm...

It was a landmark birthday celebration at your home, and Tunde Fagbenle was at the party. He brought along a

GTCO eyes $750mn rights issue to meet new capital ...

GTCO Plc plans to raise $750 million through a rights issue, the lender said in a notice filed on the

Women’s Hub April 12 2024

Stock investors lose N638bn in holiday-shortened w...

In the trading week ended Friday April 12, Nigeria’s stock market closed in the red zone, declining by 1.09 percent.

Afreximbank, Bahamas sign hosting agreement for an...

The Government of the Commonwealth of The Bahamas and African Export-Import Bank (Afreximbank) on Thursday signed an agreement for...

Do Palestinian Lives Matter?

Thirty-five thousand innocent and defenceless Palestinians, including 15,000 children, have been targetted and killed in Gaza by I...

Black Market Dollar To Naira Exchange Rate Today 1...

What is the Dollar to Naira Exchange rate at the black market, also known as the parallel market (Aboki fx)? See the black market ...

Rivers Crisis: Wike Loses More Ground As Peter Odi...

Former Rivers governor Peter Odili has thrown his weight behind Governor Siminalayi Fubara, endorsing him as the political leader ...

Tragic Deaths: Kenya Joins Nigeria In Recalling Be...

Kenya’s drug regulator has issued a recall for a batch of Johnson & Johnson (JNJ.N) children’s cough syrup, following Nigeria’s de...

JUST IN: Gunmen Kidnap ChannelsTV Reporter In Port...

Some unknown gunmen have kidnapped Joshua Rogers, the ChannelsTV reporter in Port-Harcourt, the Rivers State capital. Rogers was p...

Denver inflation hits below the national rate

Denver has announced that the state’s rate of inflation has hit its lowest in three years. The news means the Mile-High City’s inf...

Major betting operator ensures that tribal parties...

FanDuel has made campaign assurances to the one hundred tribes that call the Golden State home. Speaking at the Indian Gaming Trad...

4 Common Mistakes That Will Spell Doom Your Ecomme...

It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle. With that in mind, here ar...

19 Ex-McDonald's Workers Returned to Their Old Res...

Seven of the 19 people at the reunion went on to become franchisees.

Yes, You Can Buy a Foldable Tiny Home on Amazon — ...

The waterproof and flameproof house was listed around $35,000 a few months ago.

Inside Nigeria’s booming skit-making industry

By Joseph Ekeng In the bustling streets of Nigeria, a new form of entertainment is taking the nation by storm: skit-making. What s...

Data, audience measurement dominate talks at 2024 ...

By Abimbola Mohammed Media practitioners and owners, content providers, Out-of-Home professionals, and other stakeholders in the a...

ACT Good Report 2024 celebrates best campaigns

ACT Good Report 2024 has celebrated the best campaigns promoting social and environmental responsibility. The report is a collabor...

FirstBank: 130 years of enabling success

In a country with short-lived corporate excellence and a handful of centenary companies, hitting 130 years is undoubtedly a signif...

Cannes Lions announces 2024 Awarding Jury members,...

Cannes Lions has today revealed the line-up of global experts selected to award the world’s very best creative and effective work ...

AI-powered martech releases and news: April 11

A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home...

What is B2B marketing and why marketers should car...

Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of. The post What is ...

The effectiveness crisis in B2B marketing: Why MOp...

Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate...

ChatGPT vs. Gemini vs. Perplexity: The definitive ...

We tested three popular chatbots against each other on two marketing topics. You won't believe who won. The post ChatGPT vs. Gemin...

MarTech’s CRM experts to follow

CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date o...

Paramount Hires a Bank to Explore the Sale of VidC...

Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the ...