Business Owners, Should Build A Personal Brand For Themselves — Didi-Omah

One day the company you worked hard to build. The business you sacrificed for, the chief executive you hold. All in one day, you will retire from them — dead or alive.

And the business will keep growing and be itself. Now what about you? Most business owners don't consider having their own brand, what they are known for. Their identity, and their language. 

They tend to focus only on their business growth and brand; and leave their personal development and brand.

What if you lost the business to one tragedy or a failed process. What will you use to build back? Your resilience, your skill and your mindset. Resilience, skill and mindset — and these are gotten from your personal development and brand. 

Your brand is what the world will know you for, what people will identify you as an expert. What you stand even when you resign or retire from your company, that position. 

When you see millionaires and billionaires saying, they can never be broke and poor. They are not talking about their bank account, investments or businesses they own. Neither are they referring to the amount of money sitting somewhere in anywhere.

They are talking about their personal development and brand — mindset, resilience and skill. The way they view problems, the way they network, the way they see people — it is skill.

So I advised entrepreneurs to start any venture with the end in mind, they should have the end before starting — the type of business exists, they will take. Because you won't be there forever. So separate yourself from your business, have your personal development and brand — build it and don't destroy it.

© Didi-Omah Augustine Chinazaekpere 

CEO, doacweb.com, Africa