Brands must balance quick sales with long term value and local insight- Abiola

Chief Executive Officer of Imaginarium Marketing Communications and Vice President of the Association of Advertising Agencies of Nigeria, AAAN, Adekoyejo Abiola, has urged brands to look beyond immediate sales and build stronger long term value by understanding the cultural realities of Nigerian consumers. Speaking on MARKETING EDGE ONTV, Abiola said the growing emphasis on performance […] The post Brands must balance quick sales with long term value and local insight- Abiola appeared first on Marketing Edge Magazine.

  Business   Sep 23, 2026   0   14  Add to Reading List
Brands must balance quick sales with long term value and local insight- Abiola












Chief Executive Officer of Imaginarium Marketing Communications and Vice President of the Association of Advertising Agencies of Nigeria, AAAN, Adekoyejo Abiola, has urged brands to look beyond immediate sales and build stronger long term value by understanding the cultural realities of Nigerian consumers. Speaking on MARKETING EDGE ONTV, Abiola said the growing emphasis on performance […]

The post Brands must balance quick sales with long term value and local insight- Abiola appeared first on Marketing Edge Magazine.

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