A watch, a collab, a launch, and how it changed the world’s weekend
The Audemars Piguet x Swatch drama isn’t about queues, crowd management or even about watches. It’s about how brand marketing is hooking everyone in, even as we roll our eyes
The Audemars Piguet x Swatch drama isn’t about queues, crowd management or even about watches. It’s about how brand marketing is hooking everyone in, even as we roll our eyes
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