WPP exposes $9 billion in client spending data through court filing

WPP has inadvertently made public detailed spending information for some of the world’s biggest advertisers after submitting internal documents as evidence in a legal dispute with a former executive in the United States. The court filing, now accessible through public records, reveals more than $9 billion in annual advertising expenditure across clients including Google, Coca-Cola, […] The post WPP exposes $9 billion in client spending data through court filing appeared first on Marketing Edge Magazine.

WPP exposes $9 billion in client spending data through court filing

WPP has inadvertently made public detailed spending information for some of the world’s biggest advertisers after submitting internal documents as evidence in a legal dispute with a former executive in the United States. The court filing, now accessible through public records, reveals more than $9 billion in annual advertising expenditure across clients including Google, Coca-Cola, […]

The post WPP exposes $9 billion in client spending data through court filing appeared first on Marketing Edge Magazine.

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