Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute’s 2026 B2B survey exposed strategic contradiction at heart of modern marketing: organisations pour resources into technology that automates work whilst systematically underinvesting in people who make strategy real. Over 1,000 marketers confirmed that AI tools lead budget priorities at 45 per cent. Human resources, salaries, training, team development, sit last at 9 […] The post Why investing in marketing people matters more than investing in marketing technology appeared first on Marketing Edge Magazine.

  Business   Apr 16, 2026   0   0  Add to Reading List
Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute’s 2026 B2B survey exposed strategic contradiction at heart of modern marketing: organisations pour resources into technology that automates work whilst systematically underinvesting in people who make strategy real. Over 1,000 marketers confirmed that AI tools lead budget priorities at 45 per cent. Human resources, salaries, training, team development, sit last at 9 […]

The post Why investing in marketing people matters more than investing in marketing technology appeared first on Marketing Edge Magazine.

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