When economy tightens, billboards speak louder: Abunene reframes OOH as the last standing engine of growth

Omo Kingsley Abunene, Vice President of the Out-of-Home Advertising Association of Nigeria (OAAN), and Managing Director of Beam Media Ltd – an Out of Home Advertising company, declared at the just-concluded 2025 National Advertising Conference that Out-of-Home advertising remains Nigeria’s most resilient medium in times of economic strain. He explained that while other channels  may falter and […] The post When economy tightens, billboards speak louder: Abunene reframes OOH as the last standing engine of growth appeared first on Marketing Edge Magazine.

  Business   Nov 24, 2025   0   7  Add to Reading List
When economy tightens, billboards speak louder: Abunene reframes OOH as the last standing engine of growth

Omo Kingsley Abunene, Vice President of the Out-of-Home Advertising Association of Nigeria (OAAN), and Managing Director of Beam Media Ltd – an Out of Home Advertising company, declared at the just-concluded 2025 National Advertising Conference that Out-of-Home advertising remains Nigeria’s most resilient medium in times of economic strain. He explained that while other channels  may falter and […]

The post When economy tightens, billboards speak louder: Abunene reframes OOH as the last standing engine of growth appeared first on Marketing Edge Magazine.

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