When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector, Apple has announced a strategic alliance with Google. Under this deal, Google’s Gemini artificial intelligence models will underpin the core of Apple’s forthcoming AI capabilities. This includes a significant revamp of Siri and the overarching Apple Intelligence platform. This announcement signifies more […] The post When Apple picks a rival’s AI: What the Gemini partnership really signals appeared first on Marketing Edge Magazine.

  Business   Jan 13, 2026   0   0  Add to Reading List
When Apple picks a rival’s AI: What the Gemini partnership really signals

 In a surprising development for both Silicon Valley and the global technology sector, Apple has announced a strategic alliance with Google. Under this deal, Google’s Gemini artificial intelligence models will underpin the core of Apple’s forthcoming AI capabilities. This includes a significant revamp of Siri and the overarching Apple Intelligence platform. This announcement signifies more […]

The post When Apple picks a rival’s AI: What the Gemini partnership really signals appeared first on Marketing Edge Magazine.

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