WhatsApp Vs Arattai – Can Made in India Messenger Win?

India’s swadeshi tech push faces its biggest challenge: can homegrown apps like Aratai rival WhatsApp? This debate explores patriotic sentiment, privacy concerns, and network effects. Featuring ministerial endorsements and Zoho’s swadeshi success, it examines whether India can build globally competitive digital products while riding the Make in India wave. The post WhatsApp Vs Arattai – Can Made in India Messenger Win? appeared first on Analytics India Magazine.

  Programming, App Development, Web Development   Sep 29, 2025   0   6  Add to Reading List
WhatsApp Vs Arattai – Can Made in India Messenger Win?
Made in India messaging app

India’s swadeshi tech push faces its biggest challenge: can homegrown apps like Aratai rival WhatsApp? This debate explores patriotic sentiment, privacy concerns, and network effects. Featuring ministerial endorsements and Zoho’s swadeshi success, it examines whether India can build globally competitive digital products while riding the Make in India wave.

The post WhatsApp Vs Arattai – Can Made in India Messenger Win? appeared first on Analytics India Magazine.

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